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Real Estate Success Rocks | Top Producing Agents Who Value Excellence, Personal & Professional Growth

I'm Patrick Lilly, the founder of Real Estate Success Rocks, an organization devoted towards assisting you in fulfilling your dreams in business and in life. We've partnered with REV, a select group of top producing agents, to bring you the best content in our industry specifying what works in today's market place and what does not, how you can grow your business on your terms, and be inspired to do more with your life. So what does success mean to you? And how do you create a meaningful life and business? For some it may be becoming the #1 agent in your market, for others it might be spending less time at work without comprising service or profit, or possibly it involves your personal or professional legacy. Through our podcasts we will explore relevant topics that inform, clarify and inspire while providing concrete tools and actions to achieve your unique goals. Our aim is to align your personal and professional lives to be in harmony, promoting true success and ultimately, true happiness.
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Aug 8, 2017

Sean Horrigan is the principal of PR Guy, a Boston based consultancy that helps small to mid-size businesses grow and flourish through powerful PR and strategic social media campaigns. Today we're talking about doing your own PR, and the value of connecting with journalists for maximum exposure.

In this episode, you'll learn..

  • How to create a customized media list 

  • Start with 15-20 bloggers, journalists

  • Follow them on social, read their posts/columns

  • Create a relationship

  • Become a resource

  • Why press releases no longer work?

  • What is a pitch and how to craft your pitch to the press?

  • Editorial Calendars: How agents can use editorial calendars to generate press

  • What is an editorial calendar?

  • Where to find editorial calendars?

  • Photos are important!

  • Does your property have a story/history?

  • What makes it unique? 

Links and resources mentioned in this episode.

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