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Real Estate Success Rocks | Top Producing Agents Who Value Excellence, Personal & Professional Growth

I'm Patrick Lilly, the founder of Real Estate Success Rocks, an organization devoted towards assisting you in fulfilling your dreams in business and in life. We've partnered with REV, a select group of top producing agents, to bring you the best content in our industry specifying what works in today's market place and what does not, how you can grow your business on your terms, and be inspired to do more with your life. So what does success mean to you? And how do you create a meaningful life and business? For some it may be becoming the #1 agent in your market, for others it might be spending less time at work without comprising service or profit, or possibly it involves your personal or professional legacy. Through our podcasts we will explore relevant topics that inform, clarify and inspire while providing concrete tools and actions to achieve your unique goals. Our aim is to align your personal and professional lives to be in harmony, promoting true success and ultimately, true happiness.
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Now displaying: August, 2017
Aug 29, 2017

Seth Worby is backed with a decade of experience in the SEM and SEO fields, Seth founded Champ Internet Solutions in March 2009. A pioneering SEO strategist and web marketer, Seth’s breadth of technological and business knowledge helps drive results in terms of SEO, e-commerce, marketing and integrated solutions for Champ’s clients. Seth cares about delivering results and knows how to forge strong relationships that yield significant achievements.

Prior to founding Champ, Seth worked at Verndale, one of Boston’s largest privately owned web development firms, where he started their search engine marketing department and played a key senior strategist role. Seth also worked at Catalyst Online, a WPP & GroupM company and one of the nation’s premier SEO agencies as a Project Manager and SEO Specialist. At Catalyst, Seth managed and strategized SEO efforts for industry leaders Pfizer, Procter & Gamble, A&E TV (including biography.com and history.com) and Novartis. Before joining Catalyst, Seth worked for Shark Communications, a leading interactive marketing and advertising agency in Vermont as an SEM Analyst and Webmaster for large banks and small to mid-sized businesses.

Seth earned a Bachelor of Science in Business Administration with a focus in E-Business Management from Champlain College, which was the inspiration for the company’s name, Champ. When he’s not at the office, Seth can be found in Vermont or the Rocky Mountains snowboarding during the winter, at Gillette Stadium on a brisk fall Sunday or at Fenway cheering on the Red Sox.

In this episode, you'll learn..

  • What is SEO and how does it impact a realtor/agencies online ranking?

  • Why it's important for agents/agencies to carve out a geographic niche online? How does this affect their SEO?

  • Why should realtors incorporate local key words into their web copy/content? How does this affect their ranking?

  • What are long tail key words and how should agents/agencies use them in their web copy?

  • Should agents use links to improve their online ranking? What kinds of links could they include on their site? 

  • How does creating content affect an agent's ranking? What kind of content do you recommend agents/agencies create? 

  • How important are customer reviews?

Links and resources mentioned in this episode.

  • http://www.champinternet.com

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Aug 22, 2017

Jack has been in the business for 10 years, and serves the Greater Philadelphia region. In 2016, he and his team of 3 sold 41 units for $12 million. Today we're discussing a different approach to lead generation, and how you can make it an enjoyable and rewarding part of your everyday life. 

In this episode, you'll learn..

  • Lead Generation for Life
  • Jack's 'One Thing'
  • Every Interaction is Lead Generation
  • No dividing line between business and personal
  • Business Owner Masterminds

Links and resources mentioned in this episode.

  • wherephillymoves.com

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Aug 15, 2017

James has a BS in Marketing/Management and a MA in International Care and Community Development. He is the Chairman Elect of Family Lines, an organization that reaches families from all walks of life by recognizing the value of an involved, engaged, loving father.

He and his wife, Maurita are members of the Medical Teams International Puget Sound Leadership Council, a global health organization that empowers communities to live full and healthy lives. James is also a Guest Lecturer at Northwest University College of Social and Behavioral Sciences speaking on Leadership and entrepreneurialism from a global context. 

As an accomplished Resucceed Coach, James works with successful already achieved individuals seeking the fullness that a life with success can offer. Today we're discussing the importance of fulfilment in ones life, and how we can forget the things that are really important. 

In this episode, you'll learn..

  • Why did you throw away our to-do list?
  • How do you know you need to resucceed?
  • Why are high achievers so unhappy?
  • Science of sleep
  • Why it is important to ask great questions
  • How to transform your yearly business plan
  • Telling others what you want (and knowing it)

Links and resources mentioned in this episode.

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Aug 8, 2017

Sean Horrigan is the principal of PR Guy, a Boston based consultancy that helps small to mid-size businesses grow and flourish through powerful PR and strategic social media campaigns. Today we're talking about doing your own PR, and the value of connecting with journalists for maximum exposure.

In this episode, you'll learn..

  • How to create a customized media list 

  • Start with 15-20 bloggers, journalists

  • Follow them on social, read their posts/columns

  • Create a relationship

  • Become a resource

  • Why press releases no longer work?

  • What is a pitch and how to craft your pitch to the press?

  • Editorial Calendars: How agents can use editorial calendars to generate press

  • What is an editorial calendar?

  • Where to find editorial calendars?

  • Photos are important!

  • Does your property have a story/history?

  • What makes it unique? 

Links and resources mentioned in this episode.

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Aug 1, 2017

Chris Drayer is CoFounder of Revaluate, the data company that leverages predictive analytics to determine who’s most likely to move. Revaluate has been recognized by Stephan Swanepoel as a 2017 Top 20 Trendsetter and is a 2017 Inman Innovator award finalist.

Chris has been in Real Estate Tech since the dawn of Twitter. Previously, Chris launched RealSatisfied in the US and helped grow FloorPlanOnline’s Virtual Tour business. Today we're talking about predictive analytics, and how it can identify potential clients early, based on living or career changes and situations. 

In this episode, you'll learn..

  • What are predictive analytics
  • Why they are important to your business
  • Components - life event triggers
  • Sources for triggers
  • Sphere vs. online leads
  • Costs

Links and resources mentioned in this episode.

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