Danielle Garofalo is CORE’s Chief Business Development Officer where she is responsible for working on long term growth for CORE as well as leading individual agent business strategy, marrying marketing and sales to create comprehensive, quantifiable plans for each CORE agent’s business. Prior to joining CORE, Danielle served as Chief Strategy Officer at Stribling & Associates. She shifted her focus to technology in luxury real estate after marketing for giants like Disney and IBM. Danielle is an outdoor enthusiast who enjoys adventure sports in her spare time. She currently resides on the Upper East Side.
In today's episode, we explore Instagram; how it's used to reach and engage potential clients, and why so many agents are utilizing it as a major component of their marketing strategy.
In this episode, you'll learn..
- Overall Strategy
- What is a good post?
- How often to post
- How to manage posts
- Why use stories?
Links and resources mentioned in this episode.
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Judy Smith has been selling real estate for over 32 years and she serves the Omaha Nebraska area and surrounding communities. She sells everything from condos to luxury homes and also does new construction & acreages.
In today's episode, we discover how everyone's path to success and happiness is unique, and how sometimes taking a step back can be the best way to advance your career.
In this episode, you'll learn..
- Career History
- Leigh Brown suggestion to sell her office
- Pros and Cons List
- Marie Kondo Advice
- Sale did not go through, merger instead
- Switch from a team to a single agent
- Benefits to change in focus
- Do What you love and you will never work a day in your life
Links and resources mentioned in this episode.
To subscribe and rate & review visit one of the platforms below:
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Lael runs LPSS (Long Play Digital Solutions), a digital marketing agency, working with real estate agents, mortgage brokers, attorneys and others to grow their business through social media, search, email marketing, and online advertising. They provide strategic advice and real-world tactics for growing your business, building teams, getting products to market and identifying opportunities.
In today's episode, we explore how to use social media to market properties and draw attention to your business.
In this episode, you'll learn..
- Social Media is absolutely essential for real estate professionals
- People look at your profiles before ever speaking to you.
- Social proof is critical in the decision-making process- friends 'liking' you makes all the difference and increases conversions.
- Social increases your 'audience' of potential clients
- What you post to social differentiates you from the competition
- Allows you to demonstrate expertise beyond the inventory you represent
- Frequent posts keep you top of mind with clients, prospective clients and referral partners
- Facebook offers a great alternative to setting up a stand-alone website for every property
- A website is another 'property' that you need to market. Why double your effort driving people to a website when what you really want is to drive them your property?
- Facebook pages offer all the same functionality- add images, videos, and descriptions- plus there is a built-in audience.
Links and resources mentioned in this episode.
- https://www.lpss.co/
- @LPSS_DigitalMarketing (Instagram)
- https://www.lpss.co/rerocks
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One of Asheville’s top luxury real estate agents, Janet Whitworth represents Asheville, NC and the surrounding counties finest luxury home and exclusive real estate property listings.
Realtor, Janet Whitworth, knows that knowledge is power in the bustling Asheville real estate market. A native of Asheville, with 14 very successful years of experience selling the very finest luxury homes in Buncombe and Henderson County, Janet has amassed valuable knowledge about the area, its people, and its history.
Janet’s high level and personalized concierge real estate services are for discriminating home buyers and sellers who are searching for or listing luxury homes, million dollar properties and mansions, and unique mountain properties in Asheville, Buncombe County, and greater Western North Carolina.
In today's episode, we explore how moral and behavioral choices affect the relationships you build with other realtors and clients, and how being respectable is the path to success.
In this episode, you'll learn..
- Be Professional.
- Price a home correctly, don’t price it high to get the listing.
- Deliver the hard messages in a kind but professional manner.
- Never, ever withhold the truth or twist the facts.
- Never trash talk other agents to your clients.
- Never become emotional with a client or another agent; remember it's business. Staying calm and reasonable is a very professional approach to dealing with emotional clients and brokers, too.
Links and resources mentioned in this episode.
To subscribe and rate & review visit one of the platforms below:
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