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Real Estate Success Rocks | Top Producing Agents Who Value Excellence, Personal & Professional Growth

I'm Patrick Lilly, the founder of Real Estate Success Rocks, an organization devoted towards assisting you in fulfilling your dreams in business and in life. We've partnered with REV, a select group of top producing agents, to bring you the best content in our industry specifying what works in today's market place and what does not, how you can grow your business on your terms, and be inspired to do more with your life. So what does success mean to you? And how do you create a meaningful life and business? For some it may be becoming the #1 agent in your market, for others it might be spending less time at work without comprising service or profit, or possibly it involves your personal or professional legacy. Through our podcasts we will explore relevant topics that inform, clarify and inspire while providing concrete tools and actions to achieve your unique goals. Our aim is to align your personal and professional lives to be in harmony, promoting true success and ultimately, true happiness.
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Feb 12, 2019

Lael runs LPSS (Long Play Digital Solutions), a digital marketing agency, working with real estate agents, mortgage brokers, attorneys and others to grow their business through social media, search, email marketing, and online advertising. They provide strategic advice and real-world tactics for growing your business, building teams, getting products to market and identifying opportunities. 

In today's episode, we explore how to use social media to market properties and draw attention to your business. 

In this episode, you'll learn..

  • Social Media is absolutely essential for real estate professionals
    • People look at your profiles before ever speaking to you.  
    • Social proof is critical in the decision-making process- friends 'liking' you makes all the difference and increases conversions.
    • Social increases your 'audience' of potential clients
  • What you post to social differentiates you from the competition
  • Allows you to demonstrate expertise beyond the inventory you represent
  • Frequent posts keep you top of mind with clients, prospective clients and referral partners
  • Facebook offers a great alternative to setting up a stand-alone website for every property
    • A website is another 'property' that you need to market.  Why double your effort driving people to a website when what you really want is to drive them your property?  
    • Facebook pages offer all the same functionality- add images, videos, and descriptions- plus there is a built-in audience.  

Links and resources mentioned in this episode.

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