Founders of Response Suite, Rob & Kennedy, are the most unlikely entrepreneurs you'll ever meet. Sporting hairstyles that look like comic-book characters and backgrounds in psychology, hypnosis, and show-business – it's hard to believe they're serial entrepreneurs with an uncanny knack for building businesses with riotous email marketing.
In today's episode, we discuss the use of targeted marketing techniques, based around concise email lists and open houses.
In this episode, you'll learn..
- Getting more people that attend the Open Houses using targeted email marketing, with compelling messaging to boost the show-up rate.
- Standing out among other realtors as someone who genuinely cares about every prospective home buyer.
- Using email marketing to turn the post-open-house period into a sales goldmine, using targeted email marketing that offers every person the perfect new home options, that match what they are looking for.
- Segmenting each of your contacts so you build a stronger, deeper and more loyal prospect base, who are more likely to buy their properties through you, and refer others.
- Using the fact that you have well segmented prospective buyers to attract higher quality listings (which are in turn easier for you to sell since you have the perfect buyers for them).
Links and resources mentioned in this episode.
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