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Real Estate Success Rocks | Top Producing Agents Who Value Excellence, Personal & Professional Growth

I'm Patrick Lilly, the founder of Real Estate Success Rocks, an organization devoted towards assisting you in fulfilling your dreams in business and in life. We've partnered with REV, a select group of top producing agents, to bring you the best content in our industry specifying what works in today's market place and what does not, how you can grow your business on your terms, and be inspired to do more with your life. So what does success mean to you? And how do you create a meaningful life and business? For some it may be becoming the #1 agent in your market, for others it might be spending less time at work without comprising service or profit, or possibly it involves your personal or professional legacy. Through our podcasts we will explore relevant topics that inform, clarify and inspire while providing concrete tools and actions to achieve your unique goals. Our aim is to align your personal and professional lives to be in harmony, promoting true success and ultimately, true happiness.
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Jun 4, 2019

Founders of Response Suite, Rob & Kennedy, are the most unlikely entrepreneurs you'll ever meet. Sporting hairstyles that look like comic-book characters and backgrounds in psychology, hypnosis, and show-business – it's hard to believe they're serial entrepreneurs with an uncanny knack for building businesses with riotous email marketing.

In today's episode, we discuss the use of targeted marketing techniques, based around concise email lists and open houses.

In this episode, you'll learn..

  • Getting more people that attend the Open Houses using targeted email marketing, with compelling messaging to boost the show-up rate.
  • Standing out among other realtors as someone who genuinely cares about every prospective home buyer.
  • Using email marketing to turn the post-open-house period into a sales goldmine, using targeted email marketing that offers every person the perfect new home options, that match what they are looking for.
  • Segmenting each of your contacts so you build a stronger, deeper and more loyal prospect base, who are more likely to buy their properties through you, and refer others.
  • Using the fact that you have well segmented prospective buyers to attract higher quality listings (which are in turn easier for you to sell since you have the perfect buyers for them).

Links and resources mentioned in this episode.

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