Justin was the Team Leader for the Mike Nelson Team from 2016 through February of 2019. He now travels the nation teaching in real estate offices 2-3 times per week. He's on track to hit over 150 offices across 25+ states in 2019. He also runs a mastermind group on the subject of social media for real estate agents with over 400 members (most of them paying $75 per month) for the access. They consider themselves the Netflix of real estate education for social media training, mostly around the Facebook platform.
In today's episode, we discuss mastering the art of advertising through social media.
In this episode, you'll learn..
- Justin's Background.
- What focus agents need to have on their personal FB page, and mastering the art of connecting with your SOI before jumping into spending money on ads, etc.
- Some fears agents have around social media, and how 1 tool on the personal page that 96% of agents don't know exists can change their world and business overnight.
- Using FB Messenger as a main source of communication.
Links and resources mentioned in this episode.
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Founders of Response Suite, Rob & Kennedy, are the most unlikely entrepreneurs you'll ever meet. Sporting hairstyles that look like comic-book characters and backgrounds in psychology, hypnosis, and show-business – it's hard to believe they're serial entrepreneurs with an uncanny knack for building businesses with riotous email marketing.
In today's episode, we discuss the use of targeted marketing techniques, based around concise email lists and open houses.
In this episode, you'll learn..
- Getting more people that attend the Open Houses using targeted email marketing, with compelling messaging to boost the show-up rate.
- Standing out among other realtors as someone who genuinely cares about every prospective home buyer.
- Using email marketing to turn the post-open-house period into a sales goldmine, using targeted email marketing that offers every person the perfect new home options, that match what they are looking for.
- Segmenting each of your contacts so you build a stronger, deeper and more loyal prospect base, who are more likely to buy their properties through you, and refer others.
- Using the fact that you have well segmented prospective buyers to attract higher quality listings (which are in turn easier for you to sell since you have the perfect buyers for them).
Links and resources mentioned in this episode.
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Most Investors, real estate or business owners struggle with capital gains tax when they sell their assets. Brett Swarts is the President and CEO of 'Capital Gains Tax Solutions', and a CRE Real Estate Broker. His company uses a deferred sales trust to help them gain tax deferral, liquidity, diversification ((invest in stocks, bonds, and mutual funds) and freedom to buy investment real estate at their own timing, so they can create and preserve more wealth.
In today's episode, we discuss the somewhat complex issue of Capital Gains, and how you can take advantage of it whilst managing a property sale.
In this episode, you'll learn..
- Review of Capital Gains for Residential Real Estate
- Problems Capital Gains presents
- How to get around it (primary residence exclusion)
- What is a Deferred Sales Trust
- How does that relate to a 1031 exchange
Links and resources mentioned in this episode.
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Sara has spent 17 years in residential sales, with 11 years prior in commercial and multi-family. She serves the Woodward Corridor (Birmingham, Bloomfield & Royal Oak Michigan) outside of Detroit. In 2017, she and her part-time business manager sold 41 units for $23,280,000. A Buyer's Agent has now joined the team since 2018.
In today's episode, we discuss focusing on your existing network as an alternative to constant lead generation.
In this episode, you'll learn..
- Why I decided to stop spending money on advertising and focus all my efforts on working my sphere
- Staying true to ME & why "high touch" works for me
- How I organize my sphere
- Staying in my lane - learning to say "no" is freeing
- How do I work my tier 1 clients, tier 2 & tier 3 clients
- Annual themes
- Client door drops
- Client events
Links and resources mentioned in this episode.
- SaraLipnitz.com
- Max Broock Birmingham / Sara Lipnitz & Associates
- Instagram: SaraLipnitz Twitter @saralipnitz
- Facebook: https://www.facebook.com/SaraLipnitzHomes/
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MyOutDesk is the leading real estate virtual assistant provider in the US, with over 12 years’ experience, serving over 5,000+ agents, brokers & teams, including half of the RealTrends Top 10 teams. We’ve saved our clients over $55 million with our Real Estate ISAs, Administrative, Marketing Virtual Assistants and Transaction Coordinators last year alone. We’re also the most reviewed Virtual Assistant company online with 100+ verified 5-star reviews.
In today's episode, we discuss the roles of VA's within your business, and how to effectively find and retain them.
In this episode, you'll learn..
- Who is this good for?
- Why does it matter?
- What does that shift look like?
- How can VAs help in recruiting?
- How VAs can help in retaining your hires?
- Time frame and motivation for hiring.
Links and resources mentioned in this episode.
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A partner of the founding Compass Westport team and a Westport resident since 1964, Sheila moved to the area with her husband Todd and raised their three children in Westport. A graduate of Boston College and passionate about community service, Sheila has been an active member of the Junior League of Eastern Fairfield County, Westport Sunrise Rotary, Westport Emergency Medical Service, Westport Young Women's League, Near & Far Aid Society and was the co-founder of CLASP and Pegasus - Therapeutic Horseback Riding. When not house hunting for her clients, Sheila enjoys her four grandchildren and their life in and around beautiful Long Island Sound.
In today's episode, we interview the first in our series of Industry Legends, Sheila Keenan. Sheila has been in the business for 36 years, and we'll be discussing how she attained and maintained her success.
In this episode, you'll learn..
- How you got into the business
- What elements help you define your success
- How did you generate leads
- Community Involvement
- Broker Networking
Links and resources mentioned in this episode.
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Martin has been in the business for 20 years and serves the Manhattan and Brooklyn areas. In 2018, he had a volume of $50 million, with a further $21.5 million in the first quarter of 2019. He has a team of 4 plus 2 outsourced companies.
In today's episode, we discuss public interactions, and how a publicist can assist in generating business.
In this episode, you'll learn..
- How to hire a publicist and why
- Self-promotion is exhausted
- Social media is for likability, can relate to you
- Newsletters/market reports informative
- Quoted in media creates credibility
- How it’s done:
- Publicist gives me leads on stories, I give written responses. Sometimes follow-up interviews
- Need to have good writing and communication skills, talking points
- Provide fast turnaround time
- Cost
Links and resources mentioned in this episode.
- https://www.martineidenteam.com/
- @martineidenteam
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Danielle Garofalo is CORE’s Chief Business Development Officer where she is responsible for working on long term growth for CORE as well as leading individual agent business strategy, marrying marketing and sales to create comprehensive, quantifiable plans for each CORE agent’s business. Prior to joining CORE, Danielle served as Chief Strategy Officer at Stribling & Associates. She shifted her focus to technology in luxury real estate after marketing for giants like Disney and IBM. Danielle is an outdoor enthusiast who enjoys adventure sports in her spare time. She currently resides on the Upper East Side
In today's episode, we discuss personal and business branding; creating an honest and attractive image that makes people want to work with you.
In this episode, you'll learn..
- What is branding
- How to brand
- Building your brand online
Links and resources mentioned in this episode.
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Sean serves the Central Ohio market as an agent but his primary occupation is a speaker. He started his company Sean Speaks in 2018, holding 55 speaking events in 2018 and 11 real estate sides.
Licensed since 1998, Sean was an agent for 4 years, then managed a Coldwell Banker office for two. He then became Director of Agent Development for Ohio NRT Companies in Columbus and Cincinnati overseeing training and education for 1300 agents in Columbus and Cincinnati markets. Sean started speaking nationally in 2007, and in 2016, retired from a role with CB/NRT, jumped back into sales and took his speaking to a larger national audience.
In today's episode, we discuss lessons that can be learned from spring and how they can be applied in a business context.
In this episode, you'll learn..
- Spring Training
- Lent
- Daylight Savings
- Spring Cleaning
- Tend to your Garden
- Tax Time
- April Showers/Showings
- March Madness
- Spring Fever
Links and resources mentioned in this episode.
- Twitter: @seancarp
- Instagram: @seancarp or @SeanCarpSpeaks
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Nobu Hata is the Director of Industry Outreach for the National Association of REALTORS®. A former top producing REALTOR, Nobu specializes in helping members, brokers and Association execs integrate new school techniques into their practice to reduce friction for members, buyers and sellers; increase productivity, and earn trust and business in a crazy real estate world.
An Ivy League grad, Shay Hata specializes in the sale of condos, single family homes and multi-family homes in the Chicago area and the nearby suburbs. She helps, on average, over 75 families per year purchase or sell homes in the Chicagoland area, resulting in over $30 million in transactions each year.
In today's episode, we'll explore retargeting as a method of advertising and conversion.
In this episode, you'll learn..
- What is retargeting?
- What ISN'T retargeting?
- The internet is nothing but an advertising platform. Staying top of mind amid the noise is key to conversion.
- The buyer/seller journey is a long one. Using tools like retargeting shortens the first contact phase but is not the only tool you need to convert.
Links and resources mentioned in this episode.
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The Lucas Pinto Team is a group of young, ambitious, dedicated and hardworking individuals who are not fond of the rules and have no respect for the status quo. They strive to improve every aspect of our lives. There is no room for average. There is no space for mediocrity. Education. Improvement. Outcome. We are real people trying to create extraordinary things in a world full of distraction. About the only thing you can’t do is ignore us.
Lucas has been in the business for 3 years and serves Seattle and the surrounding area. In 2018, he and his team of 6 made 55 deals, totaling $27 million. A significant portion of Lucas' business is generated through Zillow leads, which is the subject of today's show...
In today's episode, we'll cover an effective system of converting Zillow leads into deals, how to screen potential clients and systemizing the process.
In this episode, you'll learn..
- Who Zillow is right for
- Zillow 10 day lead conversion plan
- The money is in the follow-up
- Implementing video into your follow up plan
- Re-targeting all leads on FB with branding video
Links and resources mentioned in this episode.
- https://www.lucaspintoteam.com/
-
Instagram: Luke_is_winning
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Paul Grover is a co-founder of Robert Paul Properties and consistently ranks as one of the top luxury real estate agents in the United States. Since starting his career in 1981, he has personally handled over $1.5 billion in sales and consistently brokers some of the most expensive residential transactions in Massachusetts.
Growing up between Boston and Cape Cod, his in-depth market knowledge is rooted in a lifelong passion for the area’s most significant properties. In 1994, Paul co-founded Kinlin Grover Real Estate with Robert Kinlin and subsequently led the firm to tremendous growth before being acquired by GMAC several years later. In 2009, he and Robert Kinlin launched Robert Paul Properties, a boutique agency specializing in the high-end niche markets throughout Massachusetts that has since been named the Top New England Real Estate Company by Inc. 500.
Year after year, Paul’s success marketing a highly exclusive portfolio of residences from Greater Boston to Cape Cod has led to the accumulation of an influential client list that prioritizes discretion, integrity, and comprehensive service. As an industry leader, his expertise is often cited in such publications as The New York Times, The Boston Globe, The Wall Street Journal, and Forbes.
In today's episode, we'll discuss the importance of taking a break, maintaining the level of service that brought you success, and how simplifying your business can increase profitability.
In this episode, you'll learn..
- Taking downtime to stay effective
- The benefits of downsizing
- Maintaining personal interaction with clients
- Re-structuring to optimize profitability
Links and resources mentioned in this episode.
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Chip has been in the business for 21 years, with 12 spent in residential sales. He has a team of 9, including 4 licensed agents and 5 admin. In 2017 they sold 48 units for $22 million, and in 2018 this increased to 55 units for $26 million. Chip serves multiple markets, including the Denver Metro Area, Colorado; Fairfield County, Connecticut; Westchester County and New York.
In today's episode, we'll discuss operating your business across multiple regions, with the potential benefits and challenges that come with it.
In this episode, you'll learn..
- Why sell in multiple markets?
- How I decided on the east coast in addition to Colorado
- Ownership and management of brokerages
- Airbnb / short term rental business
- Multiple income streams
Links and resources mentioned in this episode.
- https://www.discovershelter.com/
- Twitter: chip5280
- Instagram: DiscoverShelterj
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Bob LaChance is the founder of REVA Global LLC, a team of leaders that gives businesses powerhouse professionals that are trained to handle any and all real estate tasks that can be done over a phone or on the internet. Whether you are a Real Estate Agent, Mortgage Broker, Property Management Company or any other Real Estate Professional, they train and provide Virtual Assistants that will allow you to get your time back! They deliver comprehensive real estate-trained virtual assistants to help you take your business to the next level and beyond.
In today's episode, we'll discuss what virtual assistants are and the role they can play in your business.
In this episode, you'll learn..
- How to best use virtual assistants as a real estate professional
- The simple 5 step process of what a virtual assistant can do for you to explode your business in 2019
- The most common tasks that Virtual Assistants do from New Listing to Closing
- One sure way to double your motivated seller lead count in 2019
Links and resources mentioned in this episode.
- www.REVAGlobal.com
- @revagloballlc
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Tommy Mello is the owner of A1 Garage Door Service, the host of the Home Service Expert podcast, the author of the Amazon bestselling book Home Service Millionaire, and co-founder of Leadgeeks, a tool to help real estate investors to find motivated home sellers, that is currently providing 200 to 300 high-quality leads a day. In 2010, Tommy became the sole owner and operator of a single Phoenix-based garage door service business, which came with $50,000 in debt. Today, A1Garage generates north of $30 million dollars in annual revenue, with over 250 employees in 12 states. Tommy is also a regular contributor to Inc. Entrepreneur and other business publications on the topic of entrepreneurship and small business.
In today's episode, we'll cover 5 strategies you can implement in your business to generate leads, and increase conversions and revenue.
In this episode, you'll learn..
- What kind of motivated sellers you should look for
- How to work on the business instead of in the business
- How to apply the 80/20 rule to Real Estate
- Why marketing is not a cost but actually an investment
- How to turn leads into buyers
Links and resources mentioned in this episode.
- https://www.leadgeeks.com/
- Leadgeeks
- twitter @realtommymello
To subscribe and rate & review visit one of the platforms below:
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Tommy Mello is the owner of A1 Garage Door Service, the host of the Home Service Expert podcast, the author of the Amazon bestselling book Home Service Millionaire, and co-founder of Leadgeeks, a tool to help real estate investors to find motivated home sellers, that is currently providing 200 to 300 high-quality leads a day. In 2010, Tommy became the sole owner and operator of a single Phoenix-based garage door service business, which came with $50,000 in debt. Today, A1Garage generates north of $30 million dollars in annual revenue, with over 250 employees in 12 states. Tommy is also a regular contributor to Inc. Entrepreneur and other business publications on the topic of entrepreneurship and small business.
In today's episode, we'll cover 5 strategies you can implement in your business to generate leads, and increase conversions and revenue.
In this episode, you'll learn..
- What kind of motivated sellers you should look for
- How to work on the business instead of in the business
- How to apply the 80/20 rule to Real Estate
- Why marketing is not a cost but actually an investment
- How to turn leads into buyers
Links and resources mentioned in this episode.
- https://www.leadgeeks.com/
- Leadgeeks
- twitter @realtommymello
To subscribe and rate & review visit one of the platforms below:
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Tommy Mello is the owner of A1 Garage Door Service, the host of the Home Service Expert podcast, the author of the Amazon bestselling book Home Service Millionaire, and co-founder of Leadgeeks, a tool to help real estate investors to find motivated home sellers, that is currently providing 200 to 300 high-quality leads a day. In 2010, Tommy became the sole owner and operator of a single Phoenix-based garage door service business, which came with $50,000 in debt. Today, A1Garage generates north of $30 million dollars in annual revenue, with over 250 employees in 12 states. Tommy is also a regular contributor to Inc. Entrepreneur and other business publications on the topic of entrepreneurship and small business.
In today's episode, we'll cover 5 strategies you can implement in your business to generate leads, and increase conversions and revenue.
In this episode, you'll learn..
- What kind of motivated sellers you should look for
- How to work on the business instead of in the business
- How to apply the 80/20 rule to Real Estate
- Why marketing is not a cost but actually an investment
- How to turn leads into buyers
Links and resources mentioned in this episode.
- https://www.leadgeeks.com/
- Leadgeeks
- twitter @realtommymello
To subscribe and rate & review visit one of the platforms below:
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Danielle Garofalo is CORE’s Chief Business Development Officer where she is responsible for working on long term growth for CORE as well as leading individual agent business strategy, marrying marketing and sales to create comprehensive, quantifiable plans for each CORE agent’s business. Prior to joining CORE, Danielle served as Chief Strategy Officer at Stribling & Associates. She shifted her focus to technology in luxury real estate after marketing for giants like Disney and IBM. Danielle is an outdoor enthusiast who enjoys adventure sports in her spare time. She currently resides on the Upper East Side.
In today's episode, we explore Instagram; how it's used to reach and engage potential clients, and why so many agents are utilizing it as a major component of their marketing strategy.
In this episode, you'll learn..
- Overall Strategy
- What is a good post?
- How often to post
- How to manage posts
- Why use stories?
Links and resources mentioned in this episode.
To subscribe and rate & review visit one of the platforms below:
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Judy Smith has been selling real estate for over 32 years and she serves the Omaha Nebraska area and surrounding communities. She sells everything from condos to luxury homes and also does new construction & acreages.
In today's episode, we discover how everyone's path to success and happiness is unique, and how sometimes taking a step back can be the best way to advance your career.
In this episode, you'll learn..
- Career History
- Leigh Brown suggestion to sell her office
- Pros and Cons List
- Marie Kondo Advice
- Sale did not go through, merger instead
- Switch from a team to a single agent
- Benefits to change in focus
- Do What you love and you will never work a day in your life
Links and resources mentioned in this episode.
To subscribe and rate & review visit one of the platforms below:
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Lael runs LPSS (Long Play Digital Solutions), a digital marketing agency, working with real estate agents, mortgage brokers, attorneys and others to grow their business through social media, search, email marketing, and online advertising. They provide strategic advice and real-world tactics for growing your business, building teams, getting products to market and identifying opportunities.
In today's episode, we explore how to use social media to market properties and draw attention to your business.
In this episode, you'll learn..
- Social Media is absolutely essential for real estate professionals
- People look at your profiles before ever speaking to you.
- Social proof is critical in the decision-making process- friends 'liking' you makes all the difference and increases conversions.
- Social increases your 'audience' of potential clients
- What you post to social differentiates you from the competition
- Allows you to demonstrate expertise beyond the inventory you represent
- Frequent posts keep you top of mind with clients, prospective clients and referral partners
- Facebook offers a great alternative to setting up a stand-alone website for every property
- A website is another 'property' that you need to market. Why double your effort driving people to a website when what you really want is to drive them your property?
- Facebook pages offer all the same functionality- add images, videos, and descriptions- plus there is a built-in audience.
Links and resources mentioned in this episode.
- https://www.lpss.co/
- @LPSS_DigitalMarketing (Instagram)
- https://www.lpss.co/rerocks
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One of Asheville’s top luxury real estate agents, Janet Whitworth represents Asheville, NC and the surrounding counties finest luxury home and exclusive real estate property listings.
Realtor, Janet Whitworth, knows that knowledge is power in the bustling Asheville real estate market. A native of Asheville, with 14 very successful years of experience selling the very finest luxury homes in Buncombe and Henderson County, Janet has amassed valuable knowledge about the area, its people, and its history.
Janet’s high level and personalized concierge real estate services are for discriminating home buyers and sellers who are searching for or listing luxury homes, million dollar properties and mansions, and unique mountain properties in Asheville, Buncombe County, and greater Western North Carolina.
In today's episode, we explore how moral and behavioral choices affect the relationships you build with other realtors and clients, and how being respectable is the path to success.
In this episode, you'll learn..
- Be Professional.
- Price a home correctly, don’t price it high to get the listing.
- Deliver the hard messages in a kind but professional manner.
- Never, ever withhold the truth or twist the facts.
- Never trash talk other agents to your clients.
- Never become emotional with a client or another agent; remember it's business. Staying calm and reasonable is a very professional approach to dealing with emotional clients and brokers, too.
Links and resources mentioned in this episode.
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For three decades, Louise Phillips Forbes has been an industry leader in New York City’s residential real estate market. With career sales exceeding $3.5 billion, she is considered one of the elite Power Brokers in Manhattan. A multi-time winner of Halstead Real Estate’s esteemed Broker-of-the-Year award, Louise has also been acknowledged many times as the
#1 listing broker companywide and currently leads the firm’s #1 sales team. She has developed a significant following among developers, buyers, and sellers throughout Manhattan. From the Upper West Side and Upper East Side to the West Village, Tribeca and Wall Street, she proudly serves prominent New Yorkers.
REAL Trends named Louise as one of “America’s Best Real Estate Agents,” their greatly esteemed ranking report, and they consistently list her among their annual “Real Estate Top 250,” which recognizes top real estate brokers and teams throughout the country. Louise has also been featured in Avenue Magazine’s annual “Influential Women of New York” and had cover-story honors for House New York and Mann Report Residential magazines. Additionally, she is frequently quoted in real estate articles for The New York Times, Wall Street Journal, The Real Deal, Real Estate Weekly, and many other notable publications and blogs. She has also appeared on regional TV shows nationwide to comment on local real estate issues while representing the national real estate perspective and is a regular contributor to Ignite Now Media’s weekly TV series, “The American Dream.”
When she is not racing around the congested streets of Manhattan negotiating deals, you will find Louise spinning at her local SoulCycle, where she gets her groove on to the beats of celebrity instructors (and friends) like Stacey Griffith, or surfing in Montauk with her family.
In today's episode, we discuss how changes in tax law will affect real estate professionals and those looking to buy or sell a property.
In this episode, you'll learn..
- Changes in Tax Laws
- Lower Caps on deductibles
- Second homes as income producing properties
- Establishing LLC's
- Interest Rates Rising
- More Creative Lending
Links and resources mentioned in this episode.
- Predictions 2019 (FINAL)
- http://louisephillipsforbes.com/
- Twitter Handle: @weze_sez
- Instagram: @weze_sez
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Rich “Coach” Fino currently serves as Director of Agent Success for Long & Foster General Brokerage. In this role, he collaborates on the creating and delivering of Specialty Classes, company leadership development and heads up Long & Foster’s Leverage program. Leverage is a program designed to help top agents get to their next of level. For some, it is building a team. For others, it is selling their business or acquiring another agent’s business.
Prior to his role with Long & Foster, he achieved success as a:
- High producing agent selling in the top 10% of his entire MLS
- Team leader for his sales team
- Office Manager leading his office to the #1 in market share in the county
- Leadership and business coach with multiple clients nationwide
Coach has trained and/or coached thousands of agents and business professionals nationwide. Prior to real estate Coach held predominate roles in HR for companies including AT&T, EarthLink, and Target.
Coach received his bachelor’s degree from Shippensburg University. He is married with 3 children and lives in Harrisburg PA.
In today's episode, we discuss the next chapter of your career, including the sale of your business and retirement.
In this episode, you'll learn..
- Every day for the next 20 years 10,000 Americans will turn 65. Many of them will begin to focus on the next chapter, which will include retirement.
- The RE industry as a whole has done a poor job in preparing our agents for retirement.
- Selling of an agent’s book of business.
- The process as a whole, from both the retiring and acquiring agents perspective.
Links and resources mentioned in this episode.
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Janie Coffey leverages almost three decades of experience in real estate, construction and development to expertly serve both residential and commercial buyers and sellers. Janie ranks in the top 250 agents in Florida, as currently identified by Real Trends and the Wall Street Journal. She has been named among the Top 100 Most Influential People in Real Estate by Inman News, was ranked as a top-ten agent in Northeast Florida by the Jacksonville Business Journal, and was the number one agent during her tenure at First Coast Sotheby’s International Realty.
In today's episode, we'll explore the process of starting again, either in a new market, price point, or with a new firm.
In this episode, you'll learn..
- Moving to a new market
- Expired listing campaign
- Holding open houses for other brokers
- Mindset
- Changing Firms
Links and resources mentioned in this episode.
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Jere Metcalf is a leading Atlanta real estate broker who offers unparalleled access, creative marketing concepts and broad market knowledge to her luxury residential client-base. Jere is consistently a top real estate both in reputation and sales volume. Amongst her various awards received, Jere has been named “Best Real Estate Agent” in Atlanta.
Known for her highly active presence in Atlanta’s luxury property market, Jere sells architecturally and historically significant mansions including renowned historic Brookhaven homes and stately Buckhead properties. Jere considers it essential as a luxury agent, to dedicate her time to selling properties in a variety of price ranges, with many listings selling in the most active Atlanta market price points between $500,000 and $10,000,000.
In today's episode, we're talking about attracting new clients, including how to put yourself out there, and getting involved with particular social groups relevant to your price-point.
In this episode, you'll learn..
- How do I get known?
- What is the consumer I want to work with?
- Leveraging time with valuable clients/friends
- Watch out for entitlement - Pursue constant growth
Links and resources mentioned in this episode.
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