Brad has been selling real estate for over 15 years. He didn't have a very successful start; His first 3 years in business Brad comments, "I made less than the average agent. I probably should have gotten out of real estate, but I'm glad I didn't".
Over the past 13 years, Brad and his team have experienced huge growth, several of those years doubling in volume. What's the secret? "I am an education sponge", Brad says. He takes time to attend conferences, seminars and network with other agents, then he implements the plans and ideas. Now Brad and his team are recognized Nationally as one of the top real estate teams in the country.
In today's episode, we talk to Brad about upcoming changes in the market, and how he uses statistics to promote compliance from sellers and position himself above the competition.
In this episode, you'll learn..
- Communication with the seller after listed, focusing on frustrated seller
- Update market stats bi-weekly
- Recap showing online traffic
- Online exposure
- Formulate a strategy to stay ahead of the market
Links and resources mentioned in this episode.
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Steve Snider has been in the business for 20 years, and in 2017, he and his team of 6 made 35 transactions for a total of $35 million. Steve and his wife Lisa serve the NYC market through Core Real Estate, which is also the home of Patrick Lilly's team.
In today's episode, we talk to Steve about how their unique Instagram marketing strategy has skyrocketed profits and turned their Great Dane into a celebrity.
In this episode, you'll learn..
- Why Instagram?
- Getting started
- Telling a story
- Turning it into business
Links and resources mentioned in this episode.
- https://corenyc.com/agent/steve-snider/
- @thestevesniderteam
- @Stella_inthecity
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Paul Wheeler has been in the business for 26 years, and in 2017, he and his team of 18 sold 182 units in the Tulsa, Oklahoma area. His company Servant Heart Selling provides sales training to real estate professionals, with his team operating under the banner of Accent Realtors.
In today's episode, we discuss how to overcome resistance, managing strong-willed clients and educating on the market.
In this episode, you'll learn..
- Identifying needs
- Advising rather than giving instructions
- Finding market value
- Building trust with OCR
- Giving the choice to say no
Links and resources mentioned in this episode.
- https://www.servantheartselling.com/
- @AccentRealtors
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Paul Wheeler has been in the business for 26 years, and in 2017, he and his team of 18 sold 182 units in the Tulsa, Oklahoma area. His company Servant Heart Selling provides sales training to real estate professionals, with his team operating under the banner of Accent Realtors.
In today's episode, we discuss the 3 requirements for selling a listing, improving buyer/seller cooperation through education and giving them options.
In this episode, you'll learn..
- Educate, communicate and manage expectations
- Effective pricing
- OCR
- Listening to the market
Links and resources mentioned in this episode.
- https://www.servantheartselling.com/
- @AccentRealtors
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Michael LaFido is a top-producing Realtor and real estate consultant with over seventeen years of experience in the real estate industry. Michael's marketing has been the featured cover story in Crain’s Chicago Business and highlighted at Noon on FOX News Chicago Business Hour. He is also the author of the books “Luxury Listing Specialist” and “Marketing Luxury”.
Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past seventeen years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when marketing a home.
Michael, the founder of the Marketing Luxury Group. He and his team of 5 assist other real estate agents and affluent home-owners by providing top-tier services including consulting, lifestyle marketing, public relations, and coaching, to help agents and owners sell their luxury homes. Mike is also the author of the books Marketing Luxury and Luxury Listing Specialist.
In today's episode, we explain the strategy for operating in the Luxury Real Estate market, and how to transition from other price points.
In this episode, you'll learn..
- Defining luxury homes
- The 4 price points in every market
- Limiting beliefs that agents have about selling luxury homes
- The first 3 things you would do if you were to move to a new market and wanted to dominate luxury
Links and resources mentioned in this episode.
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Dr. Hank was recently named America’s Premier Expert in Business and Performance Development and is also a best selling author. His most recent book “The Happiest Man In The World”, is an autobiography that shares with the reader how they too can overcome any and all challenges to be happy and thrive in their lives.
Dr. Hank provides the finest training in achievement and personality characteristics. He trains people to develop positive attitudes, mental re-programming, goal setting and problem-solving. But most of all, Dr. Hank helps people become surrounded by uplifting, supportive and happy people – starting with him!
Dr. Hank is referred to as “The Positive Thought Doctor” and is a mental scientist, behavioral psychologist and businessman who “channels solutions for his clients”. He has been called “the spiritual teacher” and likened to that of Santa Claus! He is said to carry with him priceless presents that teach others how to become deliberate creators of their lives. He specializes in helping people have their dreams come true!
He serves on the Board of Ultima Real Estate and Advance Rewards Funding and is on the advisory board of the Citrix Corporation. He is a philanthropist and humanitarian who casts unconditional love and compassion unto the world.
In today's episode, we discuss the application of emotional intelligence and the law of attraction when enhancing our relationships and our business.
In this episode, you'll learn..
- Importance of our emotions.
- How emotions play into creating our dreams.
- 3 Steps of manifesting
- EQ assessment
- How to raise your level of emotions that will raise your point of attraction!
Links and resources mentioned in this episode.
- www.drhank.biz
- www.agentwealthnetwork.com
- @DrHankSeitz
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Ashton Gustafson is a highly sought-after public speaker, nationally recognized Realtor, artist, musician, poet, amateur cosmologist, and currently in pursuit of more things to become. In 2010, Realtor Magazine named Ashton one of the top 30 Realtors in the United States under the age of 30. He has keynoted from Los Angeles, CA to Burlington, VT in the United States as well as internationally in Canada and Spain.
He writes about the art of living, finding beauty in the hidden places, and making music with your life, relationships, and business. His podcast, Good, True, & Beautiful, serves as a platform for thought leaders and visionaries from across the country to share their wisdom and insights on making the world a better place.
In addition to his writing and speaking, Ashton is currently a partner at Bishop Realtor Group, Meadowlake Management, and Muse Capital in Wichita Falls, TX as well as A.G. Real Estate & Associates in Waco, TX.
In today's episode, Ashton turns the tables on Patrick, as we delve into his personal journey, and the choices he made to become one of the top agents in the country.
In this episode, you'll learn..
- How did Patrick get into real estate
- The choices that prompted his success
- What motivates him
- How essence, purpose, and mission shape his life
- His current interests and goals
Links and resources mentioned in this episode.
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What does being the lead singer and guitar player in a female punk band have in common with starting a real estate company in the middle of a recession? Not many people can answer that question. But when you ask Jenelle Isaacson, founder, and CEO of Living Room Realty, there’s no hesitation; where most would see a chasm, she sees a bridge.
Jenelle Isaacson is the owner of award-winning real estate firm Living Room Realty, in Portland Oregon. Founded in 2009, Living Room Realty offers residential, commercial and property management services. Living Room ranks in the top 15 real estate companies in Oregon, with more than 90 affiliated broker-agents. For Jenelle, it’s all been about finding a voice—the singular and irrepressible expression of self. Whether it’s business or music, “It’s important to know what your voice is. If it’s true, it will resonate.”
Noted Achievements: First west coast real estate office to receive B Corp status • Oregonian’s Best Places To Work, 3rd place in 2015 • Oregon Business in Ethics Awards in 2014 • Jenelle has been featured in The Portland Monthly, Oregon Business, and Realtor Magazine • Portland Business Journal 40 under 40 Business Leaders • Board of Directors, Rock n Roll Camp for Girls, receiving recent award for creative philanthropy • Board Member, Entrepreneurs’ Organization Global Network, Portland chapter • Orchid Award recipient for Business and Civic Contributions • Guest speaker: OPB’s Think Out Loud, Investor Beat, Cascadia Green Building Council • Advocate speaking on behalf of Benefit Corporation legislation with Oregon Secretary of State, Kate Brown
In today's episode, we discuss how to use storytelling to focus on attracting the ideal buyer, and the advantages of this over trying to appeal to everyone.
In this episode, you'll learn..
- Storytelling. Turning the focus from the house to the people.
- Telling the real story creates a personal connection, builds trust and finds a captive audience.
- Maximizing the impact of your stories.
- Storytelling in your market.
Links and resources mentioned in this episode.
- www.livingroomre.com
- @jenelleisaacson (Twitter)
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Seth is the Co-Founder of both The Dailey Group and Keller Williams Gateway in Baltimore, Maryland. He serves as the Operating Principal for the brokerage and as the team leader for The Dailey Group, which consistently helps over 150 families a year. Seth, a Montana native, is passionate about empowering leaders and teaching people to make smart financial moves.
Prior to real estate, Seth held his CPA designation and worked as a mortgage lender before joining forces with his wife of 17 years, Alyce. Seth can usually be found at the nearest coffee shop with a personal growth book in hand while scribbling down his next great idea on the back of a napkin.
In today's episode, we discuss various methods of self-development and how they can help you progress in business and life.
In this episode, you'll learn..
- Mentors / Teachers
- Books
- Conferences / Seminars
- Podcasts
- Path to Mastery
Links and resources mentioned in this episode.
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Patrick Lilly wears many hats: successful New York City real estate broker, educator, transformational life coach, speaker, and world traveler. Curious by nature, Patrick likes to explore other ways of thinking, feeling, living and being, which ultimately allows him to serve his clients’ best interests.
Patrick has sold over 1,200 properties worth more than $1.35 billion worth of property in his 34-year career. This strong sales success has resulted in many national honors, most notably the Keller Williams Pinnacle Award which is presented to just 20 exceptional agents across all North American firms. Additional distinctions include being named one of The Wall Street Journal’s Top 250 Agents in the nation and Inman’s 101 Most Influential Agents in North America. He was also featured in “The Billion Dollar Agent” by Steve Kantor.
Through his organization Real Estate Success Rocks, Patrick hosts an annual conference and a weekly podcast for agents. He is also the founder of Real Estate Vision (REV), an educational and networking group for top producing agents. Patrick is a frequent speaker at conferences and seminars throughout the world. A consistent theme in his talks is the creation of practices that nurture both your soul and financial well-being.
After completing his BS in Psychology and Mathematics from Missouri State University, Patrick earned an MBA in Marketing and International Business from New York University. In 2007, he earned his life coaching credentials, which allows him to conduct transformational seminars throughout the world on discovering one’s essence and purpose in life.
Patrick divides his time between New York City, his weekend house in the Hudson Valley, and pursuing his passion of traveling the world.
In today's episode, we discuss setting expectations with your marketing and maximizing sales value through identifying the ideal buyer and unique selling propositions.
In this episode, you'll learn..
- 9/11 Remembrance and Challenge
- Managing Expectations
- Defining USP & Most Likely Buyer
- Handling Showing Negatives
- Detachment Vs. Emotion
Links and resources mentioned in this episode.
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Beatty Carmichael is a Consumer Marketer, who for the last 20 years has been targeting homeowners for all kinds of consumer services; everything from telecom, weight-loss, health and fitness, joint pain relief, travel and more. In 2012 he began focusing exclusively on the residential real estate market, and since then he's worked with many of the top producers across the country in 2 primary areas: geographic farming and past clients/sphere of influence. His expertise is helping agents nationwide get more listings through better marketing.
In today's episode, we discuss what motivates a homeowner to choose one agent over another, and how it’s easy to start winning more listings by better understanding great marketing.
In this episode, you'll learn..
- How homeowners choose an agent … Trust vs Top of Mind
- "Why to choose you" postcards
- Top of mind touches
- Identify sellers before they come on the market
- Personal touches throughout the year
Links and resources mentioned in this episode.
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Mitch, together with his wife, Tommi, and his daughter, Shannon purchased their fair share of local houses. Their company, Independence Day, Inc. has bought and sold over 1,500 properties in and around San Antonio, Tx since 1996. This company specializes in buying distressed properties with OPM and selling those properties with Owner Financing.
In today's episode, we discuss how owner financing works, and how it compares to other real estate investments, such as renting or selling properties outright.
In this episode, you'll learn..
- Why Owner Financing?
- When Does it Make Sense?
- How can it help communities?
- Misconceptions
Links and resources mentioned in this episode.
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Debbie began her real estate career as a single agent in the early ’80’s. Shortly thereafter, she built a successful team of administrative support staff, buyer specialists, and listing specialists that consistently assists 300 families each year with their real estate needs. With nearly 40 years of industry experience, there’s virtually no challenge her team hasn’t faced—and beaten—several times in the past.
Debbie is the recipient of many awards, including “Top 100 RE/MAX Agent,” “NAR Top 100 Agents and Teams,” and “RE/MAX Lifetime Achievement Award.” She is a Howard Brinton Star Power Systems Star and StarPower Executive Coach, as well as an Allan Hainge CyberStar. She is routinely interviewed as an industry expert and was even profiled in the “Billion Dollar Agent” book. Debbie is a frequent speaker and trainer at national conventions and local venues on the business of real estate and achieving a work/life balance.
Beyond awards, Debbie remains an active broker and holds many designations, including CLMS (Certified Luxury Home Marketing Specialist), CDPE (Certified Distressed Property Expert), CRS (Certified Residential Specialist, GRI (Graduate Realtor Institute) as well as being certified by the International Coaching Federation. Debbie is also a Usui Reiki Master, a member of the Reiki Alliance, and a Certified Feng Shui Professional.
In this episode, you'll learn..
- What is effective leadership?
- Seagull Management and Micro Management
- Improper Delegation
- Drama Addiction
- Lack of policy and standard operating procedures
- Behaviors which are effective
- Walk the Talk
Links and resources mentioned in this episode.
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Wendy and Lindsay are partners in life as in business, having worked together for the past 5 years in Whitby, Ontario, a suburb on the east side of Toronto. Their focus is converting leads into relationships of which one effective lead source is door knocking. Lindsay has been in the business for 31 years and Wendy for 10. They originally met at Patrick Lilly's Essence Purpose and Mission Seminar in Sedona, AZ in 2012 and shortly thereafter fell in love.
Today we'll be discussing how face to face lead generation via door knocking presents unique opportunities, such as creating social gatherings to grow strong networks and genuine relationships.
In this episode, you'll learn..
- Why Door Knocking
- How to start
- Who to target
- What is effective - examples
- How to get over your fear
Links and resources mentioned in this episode.
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Ashton Gustafson is a highly sought-after public speaker, nationally recognized Realtor, artist, musician, poet, amateur cosmologist, and currently in pursuit of more things to become. In 2010, Realtor Magazine named Ashton one of the top 30 Realtors in the United States under the age of 30. He has keynoted from Los Angeles, CA to Burlington, VT in the United States as well as internationally in Canada and Spain.
He writes about the art of living, finding beauty in the hidden places, and making music with your life, relationships, and business. His podcast, Good, True, & Beautiful, serves as a platform for thought leaders and visionaries from across the country to share their wisdom and insights on making the world a better place.
In addition to his writing and speaking, Ashton is currently a partner at Bishop Realtor Group, Meadowlake Management, and Muse Capital in Wichita Falls, TX as well as A.G. Real Estate & Associates in Waco, TX.
In this episode, you'll learn..
- Intentionality
- When to say yes to opportunities & when to say no
- Avoiding burnout
- Work-life balance
Links and resources mentioned in this episode.
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Patrick Lilly has been a successful residential real estate broker in Manhattan and Brooklyn for the past 30 years. Having sold over a billion dollars of real estate and more than 1,000 homes, Patrick's team is consistently ranked as one of the Wall Street Journal's top 250 teams in the nation.
He is the Founder of Real Estate Vision, an educational and networking group of top producing agents across North America, as well as Real Estate Success Rocks, an organization that hosts real estate conferences and a weekly podcast. Patrick is also a frequent speaker at conferences and seminars throughout the world.
In 2007, Patrick earned his life coaching credentials. He conducts seminars throughout the world on discovering one's essence and purpose in life.
Additionally, Patrick divides his time between a New York City apartment, a little stone cottage upstate, and pursuing his greatest passion in life of traveling throughout the world.
In today's episode, we cover a consistent daily practice that is vital to maintaining an influx of new clients for your business.
In this episode, you'll learn..
- What is the 'Hour of Power'?
- Time Blocking
- Methods of lead generation
- Prospecting with a relationship based approach
Links and resources mentioned in this episode.
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Roberta is the President of Six Figure Real Estate Coach. She's a Dynamic Speaker, Author & Business Coach, helping others to "Make more money, experience more joy, and succeed with ease."
In today's episode, we discuss how and why Roberta re-framed her branding, as she began to look beyond monetary ambitions to deeper measures of success.
In this episode, you'll learn..
- Why I changed my tagline to “Make more money, experience more joy, succeed with ease.”
- “no pain no gain” is a lie.
- A simple yet powerful question everyone must ask themselves in order to achieve the trilogy of success.
Links and resources mentioned in this episode.
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LeeAnn works internationally with individuals, groups, and organizations to guide and facilitate spiritual growth. After nearly thirteen years of working in the not-for-profit, psychology, and art sectors, she founded Journeys In Living LLC in 2005. Since that time LeeAnn has committed herself full-time to her work as a Spiritual Guide, Teacher, and writer.
In today's episode, recorded in Guatemala, Mexico, we discuss how intuition can surpass conscious decision making when working in our business and within our personal lives.
In this episode, you'll learn..
- What is intuition?
- Interpreting feelings of intuition
- Utilizing intuition to make decisions in both life and business
Links and resources mentioned in this episode.
To subscribe and rate & review visit one of the platforms below:
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LeeAnn works internationally with individuals, groups, and organizations to guide and facilitate spiritual growth. After nearly thirteen years of working in the not-for-profit, psychology, and art sectors, she founded Journeys In Living LLC in 2005. Since that time LeeAnn has committed herself full-time to her work as a Spiritual Guide, Teacher, and writer.
In today's episode, recorded in Guatemala, Mexico, we discuss how intuition can surpass conscious decision making when working in our business and within our personal lives.
In this episode, you'll learn..
- What is intuition?
- Interpreting feelings of intuition
- Utilizing intuition to make decisions in both life and business
Links and resources mentioned in this episode.
To subscribe and rate & review visit one of the platforms below:
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Andrew Keene is President & CEO of AlphaShark Trading, which he originally founded as KeeneOnTheMarket.com in 2011. Previously, Andrew Keene worked as a proprietary trader at the Chicago Board Options Exchange. He began his career in the prestigious Botta Capital 'clerk-to-trade' program, and would eventually co-found KATL Group.
Andrew currently actively trades futures, equity options currency pairs, and commodities. He is a regular guest market commentator on such networks as Bloomberg TV, CNBC, and Fox Business.
Keene's first love will always be trading, but he is arguably even more well known for building a trading room. Andrew is especially proud of having taught his personal strategies to over 50,000 students over the past 4 years.
In 2015, Andrew began appearing as a regular guest on CNBC's Trading Nation, where he focuses on educating viewers on equity options markets and the trading insights they provide. You can also find Andrew's contributions at Nadexand Money Show.
In today's episode, at the Askinosie Chocolate Factory in Springfield, the four of us discuss the question at the core of this show - How do each of us define success in our own lives?
In this episode, you'll learn..
- The Air BNB business model
- Choosing and developing properties for Air BNB
- Setting up an Air BNB in your home
- Scaling the business
Links and resources mentioned in this episode.
- andrew@alphashark.com
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Paul Grover is a co-founder of Robert Paul Properties and consistently ranks as one of the top luxury real estate agents in the United States. Since starting his career in 1981, he has personally handled over $1.5 billion in sales and steadily brokers some of the most expensive residential transactions in Massachusetts.
Cheryl Freeman has set the standard for others by consistently ranking in the top 1% nationally in residential loan originations since she first entered the mortgage business in 1992. Prior to being a mortgage specialist, Cheryl was a successful local real estate broker. She is uniquely qualified to match home buyers needs with loan programs.
In 2005, Shawn Askinosie left a successful career as a criminal defense lawyer to start a bean to bar chocolate factory and never looked back. Recently named by Forbes “One of the 25 Best Small Companies in America”, Askinosie Chocolate has also been featured in The New York Times, The Wall Street Journal, on Bloomberg, MSNBC and numerous other national and international media outlets.
In today's episode, at the Askinosie Chocolate Factory in Springfield, the four of us discuss the question at the core of this show - How do each of us define success in our own lives?
In this episode, you'll learn..
- Identifying your concept of success
- Moving past superficial markers of success
- Defining what is enough
Links and resources mentioned in this episode.
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Chris Watters has been in the business for 10 years and has served the Austin, Killeen, San Antonio & Amarillo, Texas areas for 8 years, as the owner of Watters International Realty. In 2017, he and his team, totaling 91, sold 688 units, 516 of which were in Austin.
In today's episode, we'll discuss creating a hiring process that promotes a good personal fit for your business, and what to do when things don't work out so well, and you need to let people go.
In this episode, you'll learn..
- The right "who" to look for when hiring
- Cutting employees & agents fast and quick, rather than having them drain resources
- Making sure hires are a good culture fit & have the same core values as the company
- The Team model that we use
Links and resources mentioned in this episode.
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Dan Smith is the author of three books, including the #1 Best Seller "Failing Greatly, Your Guide to Achieving Success after Failure", which reveals the experiences while on his odyssey from failure to success and balance. Complete with intimate details of some of his worst days, including bankruptcy and near homelessness, Dan shares how he bounced back and found success and balance in both life and business and how others can do the same.
Dan was a top producing real estate agent in the resort market of Big Bear Lake, California. In his last five years as a Realtor, before selling his business, he averaged over 200 sales per year. In his final year of selling real estate full-time he closed 321 transactions and was listed in The Wall Street Journal as the #9 agent in the United States./strong>
In today's episode, we'll cover the digital alternatives to traditional door to door marketing, and the many time and cost advantages they can bring to your business. /strong>
In this episode, you'll learn..
- What is Digital Door Knocking
- There is a technology tsunami coming
- What are the available methods today rather than pounding the pavement
- How much is too much
- Content - Differentiation, and Value
Links and resources mentioned in this episode.
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Dan Smith is the author of three books, including the #1 Best Seller "Failing Greatly, Your Guide to Achieving Success after Failure", which reveals the experiences while on his odyssey from failure to success and balance. Complete with intimate details of some of his worst days, including bankruptcy and near homelessness, Dan shares how he bounced back and found success and balance in both life and business and how others can do the same.
Dan was a top producing real estate agent in the resort market of Big Bear Lake, California. In his last five years as a Realtor, before selling his business, he averaged over 200 sales per year. In his final year of selling real estate full-time he closed 321 transactions and was listed in The Wall Street Journal as the #9 agent in the United States.
In today's episode, we'll be discussing the importance of building and nurturing relationships in this new climate of social technologies and disconnection.
In this episode, you'll learn..
- Why relationships are so much more important in 2018 and moving forward than ever before
- 3 ways to build a relationship
- The intent of relationship versus asking for deals and referrals
- How to track success
Links and resources mentioned in this episode.
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Trevor Mauch is the founder and CEO of Carrot — a company that designs conversion-optimized, SEO-ready, trust-building websites for real estate investors and agents. In just four years, Carrot has helped generate 1.4 million leads for its customers. Trevor Mauch has been mentioned in SUCCESS, Inc., Entrepreneur, Thrive Global, Mashable, Business Insider, Business2Community, The Next Web, and Huffington Post for his entrepreneurial undertakings and Carrot's success. Additionally, Carrot is one of the fastest growing companies in Oregon, placing Trevor in Portland Business Journal's 40 under 40 list.
In today's episode, we'll discuss creating original, informative content, and how to tailor it to your clients' specific problems.
In this episode, you'll learn..
- The real estate market is cluttered right now. Tons of people are flooding into the market and only the best are shining through.
- Technology is changing the way that real estate agents can stand out from all of the clutter, but it's also increasing that clutter, making it easier for anyone to join in on the action.
- Action plan for cutting through the clutter and getting noticed online above the competition.
Links and resources mentioned in this episode.
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