James is based in the Alexandria Va. area, and in 2017, he and his team of 13 sold 130 units for $63 million. In today's episode, we're talking about branding, including creating an authentic portrayal of your business, and inspiring those that you serve to represent and help grow your name.
In this episode, you'll learn..
- Identity Selling
- Funnel Prospecting
- Event Driven Business
- Social Media Love
Links and resources mentioned in this episode.
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Baskin is the state broker for eXp Realty, and also operates The Baskin Real Estate Specialists, with eXp Realty personally closing in excess of $20 million each year in annual sales in the Tulsa metropolitan area. His innovative marketing approach specializes in high-tech efficiency and high-touch service of convenience for his clients. With a weekly radio and television show, The Future of Real Estate that broadcasts on Tulsa’s most listened to talk radio station, KRMG.com, Darryl’s market reach has made him a household name for real estate expertise across the entire northeastern part of Oklahoma. Darryl also owns and innovative live production company called TulsaLiveEvents.com specializing in professional video streaming, and he founded and owns the Ice House Fitness Centers in Bixby, OK and Wagoner, OK.
Baskin is accepted into Cyberstars, a national tech savvy Realtor group; and Star Power, high-volume agents who share experience and train at national events. He also serves on the Northeastern Oklahoma Real Estate Services Rules and Regulations Committee, Greater Tulsa Association of Realtors, and the Oklahoma Association of Realtors Grievance Committee.
In todays episode we'll be talking about the evolution of the Real Estate industry, and how the roles of Realtors are changing, and may change in the future, with the advent of new practices and technology.
In this episode, you'll learn..
- Changes in other Industries
- Impact on the economy
- Transaction Stream-lining
- Agent Efficiencies
Links and resources mentioned in this episode.
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In 2005, Shawn Askinosie left a successful career as a criminal defense lawyer to start a bean to bar chocolate factory and never looked back.
Askinosie Chocolate is a small batch, award winning chocolate factory located in Springfield, Missouri, sourcing 100% of their beans directly from farmers. The only chocolate maker working directly with cocoa farmers on four continents, Shawn travels to regions of Ecuador, the Philippines and Tanzania to source cocoa beans for his chocolate. This allows the chocolate to be traced to the source and labeled authentic single origin. It also enables Askinosie Chocolate to profit share with the farmers, giving them a “Stake In the Outcome,” a principle he learned from author/entrepreneur Jack Stack.
Recently named by Forbes "One of the 25 Best Small Companies in America", Askinosie Chocolate has also been featured in The New York Times, The Wall Street Journal, on Bloomberg, MSNBC and numerous other national and international media outlets.
Today we're talking about taking your purpose beyond that of monetary reward, identifying what drives you, and applying it in your career to have a positive impact on the world.
In this episode, you'll learn..
- Previous career in law
- Finding your passion
- Integrating your vocation into your work
- How much is enough?
- Reverse Scale
- Being vs. Doing
- If you want to change the world, start with yourself
Links and resources mentioned in this episode.
- ShawnAskinosie.com
- Meaningful Work: A Quest to Do Great Business, Find Your Calling, and Feed Your Soul
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Boomer is the President of Long & Foster Real Estate. Today we'll be going over the new tax bill, and how it's going to affect Realtors and the market in general.
In this episode, you'll learn..
- Mortgage Interest Deduction now capped at $750,000 in loan debt.
- State and local property tax deductions now capped at $10,000.
- Exclusion for Capital Gains on owning real estate were preserved at prior levels.
- Interest paid on home equity loans no longer deductible unless the loan was used to significantly improve the residence.
- Moving costs no longer deductible.
- How this will affect us.
- Opportunities.
Links and resources mentioned in this episode.
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Drawbotics is the one-stop-shop for real estate marketing, the platform where you can order all the marketing services (3D visuals, video animations, brand ID, brochures, virtual home stagings, floor plans, etc) you need to better market your properties. Xavier is the digital marketing manager at Drawbotics, launching the campaign that won the linkedIn marketing awards celebrating the very best of digital marketing. Today we're discussing Prop Tech businesses, what they do, and how they can benefit you.
In this episode, you'll learn..
- What is LinkedIn, explanation of the largest professional social media (LinkedIn is much more than just a networking platform)
- How you can use LinkedIn to attract contracts from property developers, to sell your properties, market your company, grow your professional network and recruit people.
- How to market your properties and brand your company on LinkedIn.
- A few tips.
Links and resources mentioned in this episode.
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Drawbotics is the one-stop-shop for real estate marketing, the platform where you can order all the marketing services (3D visuals, video animations, brand ID, brochures, virtual home stagings, floor plans, etc) you need to better market your properties. Xavier is the digital marketing manager at Drawbotics, launching the campaign that won the linkedIn marketing awards celebrating the very best of digital marketing. Today we're discussing Prop Tech businesses, what they do, and how they can benefit you.
In this episode, you'll learn..
- What are Proptech businesses?
- Well known Proptechs
- Why use Proptechs?
- What tools do Proptechs offer? What are the costs?
- What is the future of Proptech?
- Where does Drawbotics fit in?
Links and resources mentioned in this episode.
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David has been in the business for 25 years. In 2017, he and his team of 6.5 sold 317 units for $61 million, with an average DOM of 51. Today we're talking about how to significantly boost the number of deals your team is doing, by focusing on individual performance, and optimizing systems and procedures.
In this episode, you'll learn..
- Be Willing to Spend Money to Generate Leads
- Hold the Team Accountable
- Systems and Standard Procedures
- Employees vs. Independent Contractors
- Closing Thoughts
Links and resources mentioned in this episode.
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Nancy is the Number 1 Agent in Vermont! She began her successful real estate career in 1981 and now holds both the CRB and CRS designations. REALTOR Magazine has featured Nancy as one of the Top 100 Residential Salespeople in the United States. Nancy was President of the Northwest Vermont Board of Realtors in 2001.She was director from 2002-2007, and again in 2013 and 2014. In 2010, she received NVBR’s Distinguished Service Award. Nancy was honored to be named the NVBR Realtor of the Year in 2012. Today we're talking about growing your network, & how to organize for productivity.
In this episode, you'll learn..
- Basic Rule
- Most Important Asset - Database
- Contact Activity
- Keys to Success
Links and resources mentioned in this episode.
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Matthew Wroda is a member of the Core team, and today we'll be discussing the story of how he personally adapted to the role, and some thoughts on clear communication and prosperous team relationships.
In this episode, you'll learn..
- First impressions
- Ideas of being on a team
- What I expected, what was expected of me, how we overcame those hurdles
- Allowing for failure
- Intuitively knowing that this was the place to be - not running away to find something "easier"
- Overcoming fear (from team leader, team members, environment fear)
- How the team has grown and found my place in the team
- Finding something that is mine
- Identifying strengths and weaknesses
- How to keep me focused/creative
- Two and a half years later, where we are now
Links and resources mentioned in this episode.
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Boomer is the President of Long & Foster Real Estate. Today we'll be going over the market forecast for 2018, including the effects of policy change, the the progression of real estate over recent history, taking into account social and technology factors.
In this episode, you'll learn..
- Metrics
- Builder confidence
- Home ownership rates
- Challenges - tax laws, inventory issues, world crisis
Links and resources mentioned in this episode.
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Alan Cohen, M.A., is the Author of 26 popular inspirational books, founder and director of Foundation for Holistic Life Coaching, contributing author to NY Times #1 bestselling series, Chicken Soup for the Soul, and host of his weekly Hay House Radio show, Get Real.
Today's episode discusses how to shape your business so that it fits with what you find rewarding. We'll talk about how to make your career an integrated and positive experience in your life, rather than something that is simply necessary.
In this episode, you'll learn..
- Navigating changes and transitions in business and personal life
- Following joy and inspiration as a key to success
- Accessing inner guidance to make important life decisions
Links and resources mentioned in this episode.
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As Inman's Chief Product & Marketing Officer, Matthew oversees all growth, user experience, product, off-platform, brand development and marketing initiatives at Inman. A long-time supporter of Inman's journalism and events, Matthew works closely with the editorial team to shape and enhance the reader experience, and with the events team to ensure attendees have the most helpful, insightful, and actionable time possible with us.
Prior to joining Inman, Matthew was Director of Real Estate Products at The New York Times. A passionate advocate of the real estate industry, Matthew also spent 9 years in the brokerage community heading up digital product and marketing initiatives for New York's Corcoran Group.
Today we're discussing team alignment, including growing as a group, data interpretation and being actively helpful.
In this episode, you'll learn..
- Using Data
- Transparency around performance
- Common problem solving
- Empathy with others' process
Links and resources mentioned in this episode.
To subscribe and rate & review visit one of the platforms below:
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As Inman's Chief Product & Marketing Officer, Matthew oversees all growth, user experience, product, off-platform, brand development and marketing initiatives at Inman. A long-time supporter of Inman's journalism and events, Matthew works closely with the editorial team to shape and enhance the reader experience, and with the events team to ensure attendees have the most helpful, insightful, and actionable time possible with us.
Prior to joining Inman, Matthew was Director of Real Estate Products at The New York Times. A passionate advocate of the real estate industry, Matthew also spent 9 years in the brokerage community heading up digital product and marketing initiatives for New York's Corcoran Group.
Today we're discussing team alignment, including growing as a group, data interpretation and being actively helpful.
In this episode, you'll learn..
- Using Data
- Transparency around performance
- Common problem solving
- Empathy with others' process
Links and resources mentioned in this episode.
To subscribe and rate & review visit one of the platforms below:
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Luke Acree, President of ReminderMedia, is a sales fanatic, a marketing evangelist, and an expert team builder. Luke has worked with tens of thousands of independent business professionals over the years, helping them understand how to connect with their client database in a way that generates leads, secures repeat clients, and captures referrals. In 2003, ReminderMedia launched American Lifestyle magazine, a one-of-a-kind, customizable marketing tool. Since then, ReminderMedia has helped over 60,000 clients (many of which are REALTORS®) build relationships with their most important contacts that have led to more referrals and repeat business.
In this episode, you'll learn..
- Importance of direct mail
- Popular collateral among real estate agents
- Effectiveness
- How to track
- Analyze length of visibility
- Top of mind
- Unique ways to oncrease visibility
- Holistic approach to sphere marketing
Links and resources mentioned in this episode.
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Rob Levy serves Portland Oregon & Palm Springs, CA. He has a 4 person team, and in 2016 they did around 100 deals. Today we're talking about how to identify and target prospective clients, using social media, and highly targeted, cost efficient advertising.
In this episode, you'll learn..
- What to advertise
- How to advertise
- Getting feedback
- Highly targeted marketing
- Standing out from the crowd
Links and resources mentioned in this episode.
To subscribe and rate & review visit one of the platforms below:
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McKee Wallwork + Company is a marketing consultancy that helps stalled, stuck, and stale brands through tough transitions. With 20 years of proprietary research, three published books, and hundreds of case studies, MW+C helps business leaders navigate the internal dynamics that undermine external strategy. MW+C most recently celebrated a trifecta of awards from Advertising Age, including national Campaign of the Year, regional Agency of the Year, and Best Places to Work.
Steve McKee, is the author of When Growth Stalls and Power Branding. He has instructed over 10 workshops for Quantum Digital and led the most recent groundbreaking research for Leading Real Estate. He was a popular Businessweek.com columnist for more than a decade and currently writes a column for SmartBrief on Leadership. He has been published or quoted in The New York Times, USA Today, Forbes.com, and Investor's Business Daily, among others, and he has appeared on CNBC, ESPN2, CNNfn, Bloomberg television and radio, and network TV affiliates across America.
In this episode, you'll learn..
- The latest science shows that consumer decision-making—even at a gut level—makes more sense than we realize
- People don't always know why they do what they do. That doesn't make them irrational.
- Win the heart and the mind will follow
- The purchase process itself can change the purchase process.
- The marketplace is neither a courtroom nor a crapshoot. It's more like a carnival, through which people are as likely to find their way by the sights, sounds, and smells they encounter, as they are by a map.
Links and resources mentioned in this episode.
To subscribe and rate & review visit one of the platforms below:
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McKee Wallwork + Company is a marketing consultancy that helps stalled, stuck, and stale brands through tough transitions. With 20 years of proprietary research, three published books, and hundreds of case studies, MW+C helps business leaders navigate the internal dynamics that undermine external strategy. MW+C most recently celebrated a trifecta of awards from Advertising Age, including national Campaign of the Year, regional Agency of the Year, and Best Places to Work.
Steve McKee, is the author of When Growth Stalls and Power Branding. He has instructed over 10 workshops for Quantum Digital and led the most recent groundbreaking research for Leading Real Estate. He was a popular Businessweek.com columnist for more than a decade and currently writes a column for SmartBrief on Leadership. He has been published or quoted in The New York Times, USA Today, Forbes.com, and Investor's Business Daily, among others, and he has appeared on CNBC, ESPN2, CNNfn, Bloomberg television and radio, and network TV affiliates across America.
In this episode, you'll learn..
- It is not just business, it is personal
- 7 characteristics that correlate with stalled growth
- External vs. internal
- Internal dynamics
- Start with "I"
- O-E-O-E-O chain
- What needs to be done to return to the growth curve
Links and resources mentioned in this episode.
To subscribe and rate & review visit one of the platforms below:
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Taylor has been in the business for 4 years, and serves the Bellevue & Seattle WA area. She works with her parents, Joseph & Rani Brazen, and in 2017 they made sales of $47 million. Today we're talking about the 30 day review, including keeping updated on the clients and the progress of managing their property.
In this episode, you'll learn..
- What to do if your listing doesn't sell in the first 30 days on market
- create systems and checklists
- set expectations upfront in listing presentation
- calendar invites with reminders
- marketing review
- market review
- Suggest Price Reduction
Links and resources mentioned in this episode.
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As Founder and CEO of Mattson Enterprise, Inc. Glenn oversees an elite team of practice development consultants who provide solutions to agency leaders and salespeople facing the challenges of achieving extraordinary success in highly competitive and overcrowded markets. Glenn is is an extremely sought after keynote speaker, a gifted and respected platform trainer, coach, advisor and author. Today we're talking about how to find great people to work in your business. We'll cover some innovative interview techniques to identify the best talent, and how to put yourself in the strongest hiring position.
In this episode, you'll learn..
- Common Interview Mistakes
- Interview Skills
- What to Look For
- Onboarding
Links and resources mentioned in this episode.
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Sasha serves the Charlottesville, VA area. In 2016, she and her team of 5 sold 110 units for $32 million. Today we're going over some new tips and strategies to implement in the coming year.
In this episode, you'll learn..
- Next level testimonials
- Focusing on your business sphere
- Fishing for listings
- Seller profile form
- Smart listings
- Facebook sneak previews
Links and resources mentioned in this episode.
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Christy serves the Pearland/Houston TX area, and in 2016, she and her team of 18 sold 325 units for $81 million. Today we're talking about some key methods and characteristics that will help you succeed in real estate, and business in general.
In this episode, you'll learn..
- Culture & Core Values
- Business Plan
- Organized Systems
- Hiring the Right Talent & Selling the Team Concept
- Accountability & Time Management
- Strong Marketing Strategies
Links and resources mentioned in this episode.
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Joe has been in the business for 22 years, and serves the whole of middle Tennessee (Nashville, Franklin, Murfreesboro). He has a team of 13, and in 2016, they sold 247 units, for a value of $51.5 million. Today we're talking about fear, and how it can prevent us from thriving and progressing in our careers. We'll discuss the types of fear, how it works, and strategies to overcome it.
In this episode, you'll learn..
- Good Fear vs. Bad Fear
- Where Bad Fear Comes From
- Six Strategies for Overcoming Fear
- Reframing (Understanding Fear vs. Danger) - See Attached Fear vs Danger Doc.
- Strength in Numbers (Do it together)
- Find a Mentor (Someone who conquered the fear and lived to tell about it)
- Develop a Powerful WHY (The prize is bigger than the fear)
- Lower Your Expectations (You won't be perfect the first time you try something new)
- Do it Scared (Tim Ferris - "Fear Setting")
- Building Your Fear Attacking Muscles
- The Hamilton Anxiety Scale
Links and resources mentioned in this episode.
-
- @joehafner
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Leigh has been in the business for 17 years, and in 2016, she and her team of 10 sold 256 sides, with a combined value of $64,000,000. Today we're talking about giving back to the community, including how it can be personally rewarding, as well as benefit your business through networking.
In this episode, you'll learn..
- How to give back
- Integrating yourself
- The personal and business advantages
Links and resources mentioned in this episode.
- http://www.leighbrownexperience.com/
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Ashton Gustafson is a highly sought after public speaker, nationally recognized Realtor, artist, musician, poet, amateur cosmologist, and currently in pursuit of more things to become. In 2010, Realtor Magazine named Ashton one of the top 30 Realtors in the United States under the age of 30. He has keynoted from Los Angeles , CA to Burlington, VT in the United States as well as internationally in Canada and Spain.
He writes about the art of living, finding beauty in the hidden places, and making music with your life, relationships, and business. His podcast, Let the Music Play, serves as a platform for thought leaders and visionaries from across the country to share their wisdom and insights on making the world a better place.
In addition to his writing and speaking, Ashton is currently a partner at Bishop Realtor Group, Meadowlake Management, and Muse Capital in Wichita Falls, TX as well as A.G. Real Estate & Associates in Waco, TX.
In this episode, you'll learn..
- Being in the moment
- Shift your perspective
- Approaching clients creatively
- No regrets
- Keeping an open mind
Links and resources mentioned in this episode.
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Cleve serves the Metro Atlanta, GA area, and has been in the business for 15 years. In 2016, he and his team of 13 sold 200 units for a total of $60 million. Today we're talking multiple offers, and some key guidelines to succeeding in multiple offer situations.
In this episode, you'll learn..
-
Who else can a client blame?
-
Provide the Roadmap in advance
-
Know the type of market you’re in – and educate your client
-
Provide buyer clients with tips for winning in multiple offer situation – in advance of getting into multiple offer
-
Remember the 9 C’s to be successful in multiple offer situations
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Confidence – give the seller a sense of confidence in your client’s offer
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Communication – Communicate, communicate, communicate with the listing agent
-
Convenience – make things convenient for the seller
-
Comps – understand value in the area because list price and value aren’t the same
-
Clean – keep the offer squeaky clean
-
Cherish – make sure the seller knows your clients “love” the home.
-
Connect – Look for points of agreement
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Champion – You’re the only one who can help your clients win the home they desire
-
Cap – Use an escalation clause if appropriate
Links and resources mentioned in this episode.
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