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Real Estate Success Rocks | Top Producing Agents Who Value Excellence, Personal & Professional Growth

I'm Patrick Lilly, the founder of Real Estate Success Rocks, an organization devoted towards assisting you in fulfilling your dreams in business and in life. We've partnered with REV, a select group of top producing agents, to bring you the best content in our industry specifying what works in today's market place and what does not, how you can grow your business on your terms, and be inspired to do more with your life. So what does success mean to you? And how do you create a meaningful life and business? For some it may be becoming the #1 agent in your market, for others it might be spending less time at work without comprising service or profit, or possibly it involves your personal or professional legacy. Through our podcasts we will explore relevant topics that inform, clarify and inspire while providing concrete tools and actions to achieve your unique goals. Our aim is to align your personal and professional lives to be in harmony, promoting true success and ultimately, true happiness.
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Nov 3, 2020

Ross founded and is the CEO at Crowdspring, where more than 220,000 experienced freelancers help agencies (including real estate agencies and brokers), small businesses, entrepreneurs, and non-profits with high-quality custom logo design, web design, graphic design, product design, and company naming services. Crowdspring has worked with the world’s best brands, including Amazon, LG, Starbucks, Microsoft, Barilla, Philips, and also with many of the world’s best agencies – and tens of thousands of entrepreneurs and startups. Before founding Crowdspring, Ross practiced law for 13 years as a successful trial attorney. Fun fact: there's a rumor that Ross left his law practice in 2007 to found Crowdspring so that he could wear shorts to work. That rumor is true.

In today's episode, we're talking psychology, and how it affects the behaviors of buyers and sellers in real estate. 

In this episode, you'll learn..

Smart agents/brokers/real estate agencies incorporate one or more psychological principles into their marketing campaigns and marketing strategy to find clients, helps clients sell/buy property, and to build their lists. We'll talk about a few of these principles in the context of helping clients buy and sell real estate:

  • Action paralysis principle (people second guess their own behavior)
  • Anchoring effect (people tend to latch on to the first fact they hear).
  • Mere exposure theory (the more people see something, the more they like it)
  • Paradox of choice (too many choices cause decision paralysis)
  • Reciprocity (people feel an obligation to do something for you when you've done something for them)

Links and resources mentioned in this episode.

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