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REV (Real Estate Vision)

I'm Patrick Lilly, the founder of Real Estate Success Rocks, an organization devoted towards assisting you in fulfilling your dreams in business and in life. We've partnered with REV, a select group of top producing agents, to bring you the best content in our industry specifying what works in today's market place and what does not, how you can grow your business on your terms, and be inspired to do more with your life. So what does success mean to you? And how do you create a meaningful life and business? For some it may be becoming the #1 agent in your market, for others it might be spending less time at work without comprising service or profit, or possibly it involves your personal or professional legacy. Through our podcasts we will explore relevant topics that inform, clarify and inspire while providing concrete tools and actions to achieve your unique goals. Our aim is to align your personal and professional lives to be in harmony, promoting true success and ultimately, true happiness.
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Dec 22, 2020

Scott is a Senior Client Partner on the Real Estate team at Facebook, where he focuses on engaging with key clients and their ecosystem partners to develop marketing solutions and strategies to drive their business forward. In addition to the Client Partner role, he also serves as the Industry Relations liaison between the Facebook real estate sales team and the industry, helping to educate agents, brokers, and leaders on Facebook, Instagram, and Messenger’s platforms and best practices. Prior to joining Facebook, Scott was a sales executive at ABC where he also participated in sales advisory roles, acting as a consultant for Digital and Sports teams.

In today's episode, we discuss the nuances of facebook and social media advertising.

In this episode, you'll learn...

What Makes for an Effective Ad on Facebook and Instagram + Tips and Tricks

  • Opening – What is the FB Real Estate team, what is our mission and what we are doing to engage with the industry, what are the tools we will be offering to help agents and brokers learn how best to use FB / IG / Messenger to their fullest potential.
  • COVID – What are we doing as a family of apps and services, what expertise or strategy do we advise Real Estate Professionals to consider during and the immediate after math of COVID.
  • FB Live / VR Open Homes – A set of questions, directions we can take to inform the listeners on how to best use these tools, not just now but also in the future given the consumer shifts.
  • Best Practices for Lead Generation – discuss the value of Lead Ads as a hero product.

Links and resources mentioned in this episode.

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