Jeff Wilson has been in the business for 28 years, and currently operates in the Washington DC Metro area. In 2015 he & his team of 5 sold 68 sides for $74.9 million. Today's interview focuses on salesmanship; how to portray a compelling story with every property, with the aim of creating a promising vision of the buyers future life in their new home.
Selling through storytelling
Romancing a property
Painting future scenarios
Working with buyers & sellers
Over pricing
Staging
Terms
What makes you different
Missing out on properties
Buyers who “don’t select an agent”