What does being the lead singer and guitar player in a female punk band have in common with starting a real estate company in the middle of a recession? Not many people can answer that question. But when you ask Jenelle Isaacson, founder, and CEO of Living Room Realty, there’s no hesitation; where most would see a chasm, she sees a bridge.
Jenelle Isaacson is the owner of award-winning real estate firm Living Room Realty, in Portland Oregon. Founded in 2009, Living Room Realty offers residential, commercial and property management services. Living Room ranks in the top 15 real estate companies in Oregon, with more than 90 affiliated broker-agents. For Jenelle, it’s all been about finding a voice—the singular and irrepressible expression of self. Whether it’s business or music, “It’s important to know what your voice is. If it’s true, it will resonate.”
Noted Achievements: First west coast real estate office to receive B Corp status • Oregonian’s Best Places To Work, 3rd place in 2015 • Oregon Business in Ethics Awards in 2014 • Jenelle has been featured in The Portland Monthly, Oregon Business, and Realtor Magazine • Portland Business Journal 40 under 40 Business Leaders • Board of Directors, Rock n Roll Camp for Girls, receiving recent award for creative philanthropy • Board Member, Entrepreneurs’ Organization Global Network, Portland chapter • Orchid Award recipient for Business and Civic Contributions • Guest speaker: OPB’s Think Out Loud, Investor Beat, Cascadia Green Building Council • Advocate speaking on behalf of Benefit Corporation legislation with Oregon Secretary of State, Kate Brown
In today's episode, we discuss how to use storytelling to focus on attracting the ideal buyer, and the advantages of this over trying to appeal to everyone.
In this episode, you'll learn..
- Storytelling. Turning the focus from the house to the people.
- Telling the real story creates a personal connection, builds trust and finds a captive audience.
- Maximizing the impact of your stories.
- Storytelling in your market.
Links and resources mentioned in this episode.
- www.livingroomre.com
- @jenelleisaacson (Twitter)
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Seth is the Co-Founder of both The Dailey Group and Keller Williams Gateway in Baltimore, Maryland. He serves as the Operating Principal for the brokerage and as the team leader for The Dailey Group, which consistently helps over 150 families a year. Seth, a Montana native, is passionate about empowering leaders and teaching people to make smart financial moves.
Prior to real estate, Seth held his CPA designation and worked as a mortgage lender before joining forces with his wife of 17 years, Alyce. Seth can usually be found at the nearest coffee shop with a personal growth book in hand while scribbling down his next great idea on the back of a napkin.
In today's episode, we discuss various methods of self-development and how they can help you progress in business and life.
In this episode, you'll learn..
- Mentors / Teachers
- Books
- Conferences / Seminars
- Podcasts
- Path to Mastery
Links and resources mentioned in this episode.
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Patrick Lilly wears many hats: successful New York City real estate broker, educator, transformational life coach, speaker, and world traveler. Curious by nature, Patrick likes to explore other ways of thinking, feeling, living and being, which ultimately allows him to serve his clients’ best interests.
Patrick has sold over 1,200 properties worth more than $1.35 billion worth of property in his 34-year career. This strong sales success has resulted in many national honors, most notably the Keller Williams Pinnacle Award which is presented to just 20 exceptional agents across all North American firms. Additional distinctions include being named one of The Wall Street Journal’s Top 250 Agents in the nation and Inman’s 101 Most Influential Agents in North America. He was also featured in “The Billion Dollar Agent” by Steve Kantor.
Through his organization Real Estate Success Rocks, Patrick hosts an annual conference and a weekly podcast for agents. He is also the founder of Real Estate Vision (REV), an educational and networking group for top producing agents. Patrick is a frequent speaker at conferences and seminars throughout the world. A consistent theme in his talks is the creation of practices that nurture both your soul and financial well-being.
After completing his BS in Psychology and Mathematics from Missouri State University, Patrick earned an MBA in Marketing and International Business from New York University. In 2007, he earned his life coaching credentials, which allows him to conduct transformational seminars throughout the world on discovering one’s essence and purpose in life.
Patrick divides his time between New York City, his weekend house in the Hudson Valley, and pursuing his passion of traveling the world.
In today's episode, we discuss setting expectations with your marketing and maximizing sales value through identifying the ideal buyer and unique selling propositions.
In this episode, you'll learn..
- 9/11 Remembrance and Challenge
- Managing Expectations
- Defining USP & Most Likely Buyer
- Handling Showing Negatives
- Detachment Vs. Emotion
Links and resources mentioned in this episode.
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Beatty Carmichael is a Consumer Marketer, who for the last 20 years has been targeting homeowners for all kinds of consumer services; everything from telecom, weight-loss, health and fitness, joint pain relief, travel and more. In 2012 he began focusing exclusively on the residential real estate market, and since then he's worked with many of the top producers across the country in 2 primary areas: geographic farming and past clients/sphere of influence. His expertise is helping agents nationwide get more listings through better marketing.
In today's episode, we discuss what motivates a homeowner to choose one agent over another, and how it’s easy to start winning more listings by better understanding great marketing.
In this episode, you'll learn..
- How homeowners choose an agent … Trust vs Top of Mind
- "Why to choose you" postcards
- Top of mind touches
- Identify sellers before they come on the market
- Personal touches throughout the year
Links and resources mentioned in this episode.
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