Martin has been in the business for 20 years and serves the Manhattan and Brooklyn areas. In 2018, he had a volume of $50 million, with a further $21.5 million in the first quarter of 2019. He has a team of 4 plus 2 outsourced companies.
In today's episode, we discuss public interactions, and how a publicist can assist in generating business.
In this episode, you'll learn..
- How to hire a publicist and why
- Self-promotion is exhausted
- Social media is for likability, can relate to you
- Newsletters/market reports informative
- Quoted in media creates credibility
- How it’s done:
- Publicist gives me leads on stories, I give written responses. Sometimes follow-up interviews
- Need to have good writing and communication skills, talking points
- Provide fast turnaround time
- Cost
Links and resources mentioned in this episode.
- https://www.martineidenteam.com/
- @martineidenteam
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Danielle Garofalo is CORE’s Chief Business Development Officer where she is responsible for working on long term growth for CORE as well as leading individual agent business strategy, marrying marketing and sales to create comprehensive, quantifiable plans for each CORE agent’s business. Prior to joining CORE, Danielle served as Chief Strategy Officer at Stribling & Associates. She shifted her focus to technology in luxury real estate after marketing for giants like Disney and IBM. Danielle is an outdoor enthusiast who enjoys adventure sports in her spare time. She currently resides on the Upper East Side
In today's episode, we discuss personal and business branding; creating an honest and attractive image that makes people want to work with you.
In this episode, you'll learn..
- What is branding
- How to brand
- Building your brand online
Links and resources mentioned in this episode.
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Sean serves the Central Ohio market as an agent but his primary occupation is a speaker. He started his company Sean Speaks in 2018, holding 55 speaking events in 2018 and 11 real estate sides.
Licensed since 1998, Sean was an agent for 4 years, then managed a Coldwell Banker office for two. He then became Director of Agent Development for Ohio NRT Companies in Columbus and Cincinnati overseeing training and education for 1300 agents in Columbus and Cincinnati markets. Sean started speaking nationally in 2007, and in 2016, retired from a role with CB/NRT, jumped back into sales and took his speaking to a larger national audience.
In today's episode, we discuss lessons that can be learned from spring and how they can be applied in a business context.
In this episode, you'll learn..
- Spring Training
- Lent
- Daylight Savings
- Spring Cleaning
- Tend to your Garden
- Tax Time
- April Showers/Showings
- March Madness
- Spring Fever
Links and resources mentioned in this episode.
- Twitter: @seancarp
- Instagram: @seancarp or @SeanCarpSpeaks
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Nobu Hata is the Director of Industry Outreach for the National Association of REALTORS®. A former top producing REALTOR, Nobu specializes in helping members, brokers and Association execs integrate new school techniques into their practice to reduce friction for members, buyers and sellers; increase productivity, and earn trust and business in a crazy real estate world.
An Ivy League grad, Shay Hata specializes in the sale of condos, single family homes and multi-family homes in the Chicago area and the nearby suburbs. She helps, on average, over 75 families per year purchase or sell homes in the Chicagoland area, resulting in over $30 million in transactions each year.
In today's episode, we'll explore retargeting as a method of advertising and conversion.
In this episode, you'll learn..
- What is retargeting?
- What ISN'T retargeting?
- The internet is nothing but an advertising platform. Staying top of mind amid the noise is key to conversion.
- The buyer/seller journey is a long one. Using tools like retargeting shortens the first contact phase but is not the only tool you need to convert.
Links and resources mentioned in this episode.
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The Lucas Pinto Team is a group of young, ambitious, dedicated and hardworking individuals who are not fond of the rules and have no respect for the status quo. They strive to improve every aspect of our lives. There is no room for average. There is no space for mediocrity. Education. Improvement. Outcome. We are real people trying to create extraordinary things in a world full of distraction. About the only thing you can’t do is ignore us.
Lucas has been in the business for 3 years and serves Seattle and the surrounding area. In 2018, he and his team of 6 made 55 deals, totaling $27 million. A significant portion of Lucas' business is generated through Zillow leads, which is the subject of today's show...
In today's episode, we'll cover an effective system of converting Zillow leads into deals, how to screen potential clients and systemizing the process.
In this episode, you'll learn..
- Who Zillow is right for
- Zillow 10 day lead conversion plan
- The money is in the follow-up
- Implementing video into your follow up plan
- Re-targeting all leads on FB with branding video
Links and resources mentioned in this episode.
- https://www.lucaspintoteam.com/
-
Instagram: Luke_is_winning
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