There are too many unknowns and variables in today’s business problems. Creative thinking is the tool that clears the path to engagement, power, and success. New angles, solutions and ideas are needed to stay in front of modern uncertainty.
The creativity you need is exclusive to your business and more importantly, your audience. You are fighting for their attention in a saturated, constant, competitive landscape. The energy you are giving is not returning results as you believe it should. You’re burning out because you aren’t able to focus on the things that satisfy your desire for being in business in the first place.
Alison Sprayson is the Creative Director or 'Bright Ideas', who provide specialized marketing solutions for businesses and individuals.
In today's episode, we discuss how to market yourself based on your unique qualities, and identifying clearly who it is your want to focus on.
In this episode, you'll learn..
- Being curious about your potential clients
- Finding your ideal customer
- Reaching out and gathering information
- Telling your story
- Marketing vs Branding
- Top 3 Digital Marketing Tips
Links and resources mentioned in this episode.
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Danielle Garofalo is CORE’s Chief Business Development Officer where she is responsible for working on long term growth for CORE as well as leading individual agent business strategy, marrying marketing and sales to create comprehensive, quantifiable plans for each CORE agent’s business. Prior to joining CORE, Danielle served as Chief Strategy Officer at Stribling & Associates. She shifted her focus to technology in luxury real estate after marketing for giants like Disney and IBM. Danielle is an outdoor enthusiast who enjoys adventure sports in her spare time. She currently resides on the Upper East Side.
In today's episode, we discuss digital marketing and social media strategies to improve your outreach.
In this episode, you'll learn..
- Relevant communications
- Influencer marketing
- Utilizing social media
- Staying on-brand
- Email marketing
Links and resources mentioned in this episode.
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Hal graduated from Brown University with honors in economics, writing his thesis “The Effects of the 2003 Smoking Ban on New York City Restaurants.” He graduated cum laude from Fordham University School of Law. While in law school, Hal made the Dean’s List, was an Associate Editor of Fordham’s Urban Law Journal and received the Archibald R. Murray Public Service Award magna cum laude. In addition, Hal placed 1st in the American Bar Association’s Negotiation Competition in the New York, New Jersey and Connecticut Region and placed 4th in the American Bar Association’s National Negotiation Competition.
Prior to law school, Hal spent several years in the advertising industry, having risen to the position of Account Executive for GEICO and the History Channel. Before joining Coopersmith and Coopersmith, Hal honed his legal skills at McGuireWoods, the New York Legal Assistance Group as well as in the legal department of Channel 13/WNET. From 2015 to 2019, Hal was named by SuperLawyers as a Rising Star for the New York Metro Area.
In his free time, Hal hosts the New York Launch Pod, a podcast featuring conversations with a diverse group of New York entrepreneurs, who share their experiences and insights building new businesses.
In today's episode, we discuss changes in regulations surrounding landlords and rental resulting from the current COVID situation.
In this episode, you'll learn..
- The Housing Stability and Tenant Protection Act has imposed stricter guidelines on residential landlords in New York
- Being an accommodating and reasonable landlord at this time is the best strategy
- Changes in the New York market could likely be reflected elsewhere in the country
- Hal's RezCue software to assist with compliance
Links and resources mentioned in this episode.
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After earning his master's degree in Business Administration from the University of Southern California, Chris found his passion and aptitude in working with clients in residential real estate. Methodically, he partners with clients to re-evaluate their real estate needs, challenges, and goals. He makes it his personal mission to ensure clients receive maximum exposure and a streamlined transition process.
Chris' experience and expertise stretches across many industries, with the main area of focus being managing and developing relationships with CPA firms. He successfully delivered real estate solutions for over 100 CPA firms clients throughout his career.
In today's episode, we discuss some creative marketing ideas and looking at your role from a different perspective.
In this episode, you'll learn..
- The role of the leader
- Providing a people-based service
- Being authentic
- Understanding your value to the client
- Being the ambassador for the property
- Learning negotiation & other skills
- Representing your clients' wishes
Links and resources mentioned in this episode.
To subscribe and rate & review visit one of the platforms below:
Follow Real Estate Success Rocks on: