Alan Cohen, M.A., is the Author of 26 popular inspirational books, founder and director of Foundation for Holistic Life Coaching, contributing author to NY Times #1 bestselling series, Chicken Soup for the Soul, and host of his weekly Hay House Radio show, Get Real.
Today's episode discusses how to shape your business so that it fits with what you find rewarding. We'll talk about how to make your career an integrated and positive experience in your life, rather than something that is simply necessary.
In this episode, you'll learn..
- Navigating changes and transitions in business and personal life
- Following joy and inspiration as a key to success
- Accessing inner guidance to make important life decisions
Links and resources mentioned in this episode.
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As Inman's Chief Product & Marketing Officer, Matthew oversees all growth, user experience, product, off-platform, brand development and marketing initiatives at Inman. A long-time supporter of Inman's journalism and events, Matthew works closely with the editorial team to shape and enhance the reader experience, and with the events team to ensure attendees have the most helpful, insightful, and actionable time possible with us.
Prior to joining Inman, Matthew was Director of Real Estate Products at The New York Times. A passionate advocate of the real estate industry, Matthew also spent 9 years in the brokerage community heading up digital product and marketing initiatives for New York's Corcoran Group.
Today we're discussing team alignment, including growing as a group, data interpretation and being actively helpful.
In this episode, you'll learn..
- Using Data
- Transparency around performance
- Common problem solving
- Empathy with others' process
Links and resources mentioned in this episode.
To subscribe and rate & review visit one of the platforms below:
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As Inman's Chief Product & Marketing Officer, Matthew oversees all growth, user experience, product, off-platform, brand development and marketing initiatives at Inman. A long-time supporter of Inman's journalism and events, Matthew works closely with the editorial team to shape and enhance the reader experience, and with the events team to ensure attendees have the most helpful, insightful, and actionable time possible with us.
Prior to joining Inman, Matthew was Director of Real Estate Products at The New York Times. A passionate advocate of the real estate industry, Matthew also spent 9 years in the brokerage community heading up digital product and marketing initiatives for New York's Corcoran Group.
Today we're discussing team alignment, including growing as a group, data interpretation and being actively helpful.
In this episode, you'll learn..
- Using Data
- Transparency around performance
- Common problem solving
- Empathy with others' process
Links and resources mentioned in this episode.
To subscribe and rate & review visit one of the platforms below:
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Luke Acree, President of ReminderMedia, is a sales fanatic, a marketing evangelist, and an expert team builder. Luke has worked with tens of thousands of independent business professionals over the years, helping them understand how to connect with their client database in a way that generates leads, secures repeat clients, and captures referrals. In 2003, ReminderMedia launched American Lifestyle magazine, a one-of-a-kind, customizable marketing tool. Since then, ReminderMedia has helped over 60,000 clients (many of which are REALTORS®) build relationships with their most important contacts that have led to more referrals and repeat business.
In this episode, you'll learn..
- Importance of direct mail
- Popular collateral among real estate agents
- Effectiveness
- How to track
- Analyze length of visibility
- Top of mind
- Unique ways to oncrease visibility
- Holistic approach to sphere marketing
Links and resources mentioned in this episode.
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Rob Levy serves Portland Oregon & Palm Springs, CA. He has a 4 person team, and in 2016 they did around 100 deals. Today we're talking about how to identify and target prospective clients, using social media, and highly targeted, cost efficient advertising.
In this episode, you'll learn..
- What to advertise
- How to advertise
- Getting feedback
- Highly targeted marketing
- Standing out from the crowd
Links and resources mentioned in this episode.
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McKee Wallwork + Company is a marketing consultancy that helps stalled, stuck, and stale brands through tough transitions. With 20 years of proprietary research, three published books, and hundreds of case studies, MW+C helps business leaders navigate the internal dynamics that undermine external strategy. MW+C most recently celebrated a trifecta of awards from Advertising Age, including national Campaign of the Year, regional Agency of the Year, and Best Places to Work.
Steve McKee, is the author of When Growth Stalls and Power Branding. He has instructed over 10 workshops for Quantum Digital and led the most recent groundbreaking research for Leading Real Estate. He was a popular Businessweek.com columnist for more than a decade and currently writes a column for SmartBrief on Leadership. He has been published or quoted in The New York Times, USA Today, Forbes.com, and Investor's Business Daily, among others, and he has appeared on CNBC, ESPN2, CNNfn, Bloomberg television and radio, and network TV affiliates across America.
In this episode, you'll learn..
- The latest science shows that consumer decision-making—even at a gut level—makes more sense than we realize
- People don't always know why they do what they do. That doesn't make them irrational.
- Win the heart and the mind will follow
- The purchase process itself can change the purchase process.
- The marketplace is neither a courtroom nor a crapshoot. It's more like a carnival, through which people are as likely to find their way by the sights, sounds, and smells they encounter, as they are by a map.
Links and resources mentioned in this episode.
To subscribe and rate & review visit one of the platforms below:
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McKee Wallwork + Company is a marketing consultancy that helps stalled, stuck, and stale brands through tough transitions. With 20 years of proprietary research, three published books, and hundreds of case studies, MW+C helps business leaders navigate the internal dynamics that undermine external strategy. MW+C most recently celebrated a trifecta of awards from Advertising Age, including national Campaign of the Year, regional Agency of the Year, and Best Places to Work.
Steve McKee, is the author of When Growth Stalls and Power Branding. He has instructed over 10 workshops for Quantum Digital and led the most recent groundbreaking research for Leading Real Estate. He was a popular Businessweek.com columnist for more than a decade and currently writes a column for SmartBrief on Leadership. He has been published or quoted in The New York Times, USA Today, Forbes.com, and Investor's Business Daily, among others, and he has appeared on CNBC, ESPN2, CNNfn, Bloomberg television and radio, and network TV affiliates across America.
In this episode, you'll learn..
- It is not just business, it is personal
- 7 characteristics that correlate with stalled growth
- External vs. internal
- Internal dynamics
- Start with "I"
- O-E-O-E-O chain
- What needs to be done to return to the growth curve
Links and resources mentioned in this episode.
To subscribe and rate & review visit one of the platforms below:
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Taylor has been in the business for 4 years, and serves the Bellevue & Seattle WA area. She works with her parents, Joseph & Rani Brazen, and in 2017 they made sales of $47 million. Today we're talking about the 30 day review, including keeping updated on the clients and the progress of managing their property.
In this episode, you'll learn..
- What to do if your listing doesn't sell in the first 30 days on market
- create systems and checklists
- set expectations upfront in listing presentation
- calendar invites with reminders
- marketing review
- market review
- Suggest Price Reduction
Links and resources mentioned in this episode.
To subscribe and rate & review visit one of the platforms below:
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As Founder and CEO of Mattson Enterprise, Inc. Glenn oversees an elite team of practice development consultants who provide solutions to agency leaders and salespeople facing the challenges of achieving extraordinary success in highly competitive and overcrowded markets. Glenn is is an extremely sought after keynote speaker, a gifted and respected platform trainer, coach, advisor and author. Today we're talking about how to find great people to work in your business. We'll cover some innovative interview techniques to identify the best talent, and how to put yourself in the strongest hiring position.
In this episode, you'll learn..
- Common Interview Mistakes
- Interview Skills
- What to Look For
- Onboarding
Links and resources mentioned in this episode.
To subscribe and rate & review visit one of the platforms below:
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Sasha serves the Charlottesville, VA area. In 2016, she and her team of 5 sold 110 units for $32 million. Today we're going over some new tips and strategies to implement in the coming year.
In this episode, you'll learn..
- Next level testimonials
- Focusing on your business sphere
- Fishing for listings
- Seller profile form
- Smart listings
- Facebook sneak previews
Links and resources mentioned in this episode.
To subscribe and rate & review visit one of the platforms below:
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Christy serves the Pearland/Houston TX area, and in 2016, she and her team of 18 sold 325 units for $81 million. Today we're talking about some key methods and characteristics that will help you succeed in real estate, and business in general.
In this episode, you'll learn..
- Culture & Core Values
- Business Plan
- Organized Systems
- Hiring the Right Talent & Selling the Team Concept
- Accountability & Time Management
- Strong Marketing Strategies
Links and resources mentioned in this episode.
To subscribe and rate & review visit one of the platforms below:
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Joe has been in the business for 22 years, and serves the whole of middle Tennessee (Nashville, Franklin, Murfreesboro). He has a team of 13, and in 2016, they sold 247 units, for a value of $51.5 million. Today we're talking about fear, and how it can prevent us from thriving and progressing in our careers. We'll discuss the types of fear, how it works, and strategies to overcome it.
In this episode, you'll learn..
- Good Fear vs. Bad Fear
- Where Bad Fear Comes From
- Six Strategies for Overcoming Fear
- Reframing (Understanding Fear vs. Danger) - See Attached Fear vs Danger Doc.
- Strength in Numbers (Do it together)
- Find a Mentor (Someone who conquered the fear and lived to tell about it)
- Develop a Powerful WHY (The prize is bigger than the fear)
- Lower Your Expectations (You won't be perfect the first time you try something new)
- Do it Scared (Tim Ferris - "Fear Setting")
- Building Your Fear Attacking Muscles
- The Hamilton Anxiety Scale
Links and resources mentioned in this episode.
-
- @joehafner
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Leigh has been in the business for 17 years, and in 2016, she and her team of 10 sold 256 sides, with a combined value of $64,000,000. Today we're talking about giving back to the community, including how it can be personally rewarding, as well as benefit your business through networking.
In this episode, you'll learn..
- How to give back
- Integrating yourself
- The personal and business advantages
Links and resources mentioned in this episode.
- http://www.leighbrownexperience.com/
To subscribe and rate & review visit one of the platforms below:
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Ashton Gustafson is a highly sought after public speaker, nationally recognized Realtor, artist, musician, poet, amateur cosmologist, and currently in pursuit of more things to become. In 2010, Realtor Magazine named Ashton one of the top 30 Realtors in the United States under the age of 30. He has keynoted from Los Angeles , CA to Burlington, VT in the United States as well as internationally in Canada and Spain.
He writes about the art of living, finding beauty in the hidden places, and making music with your life, relationships, and business. His podcast, Let the Music Play, serves as a platform for thought leaders and visionaries from across the country to share their wisdom and insights on making the world a better place.
In addition to his writing and speaking, Ashton is currently a partner at Bishop Realtor Group, Meadowlake Management, and Muse Capital in Wichita Falls, TX as well as A.G. Real Estate & Associates in Waco, TX.
In this episode, you'll learn..
- Being in the moment
- Shift your perspective
- Approaching clients creatively
- No regrets
- Keeping an open mind
Links and resources mentioned in this episode.
To subscribe and rate & review visit one of the platforms below:
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Cleve serves the Metro Atlanta, GA area, and has been in the business for 15 years. In 2016, he and his team of 13 sold 200 units for a total of $60 million. Today we're talking multiple offers, and some key guidelines to succeeding in multiple offer situations.
In this episode, you'll learn..
-
Who else can a client blame?
-
Provide the Roadmap in advance
-
Know the type of market you’re in – and educate your client
-
Provide buyer clients with tips for winning in multiple offer situation – in advance of getting into multiple offer
-
Remember the 9 C’s to be successful in multiple offer situations
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Confidence – give the seller a sense of confidence in your client’s offer
-
Communication – Communicate, communicate, communicate with the listing agent
-
Convenience – make things convenient for the seller
-
Comps – understand value in the area because list price and value aren’t the same
-
Clean – keep the offer squeaky clean
-
Cherish – make sure the seller knows your clients “love” the home.
-
Connect – Look for points of agreement
-
Champion – You’re the only one who can help your clients win the home they desire
-
Cap – Use an escalation clause if appropriate
Links and resources mentioned in this episode.
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Real Estate Broker, Life Coach, Speaker, and World Traveler...
Patrick Lilly has been a successful residential real estate broker in Manhattan and Brooklyn for the past 30 years. Having sold over a billion dollars of real estate and more than 1,000 homes, Patrick's team is consistently ranked as one of the Wall Street Journal's top 250 teams in the nation.
He is the Founder of Real Estate Vision, an educational and networking group of top producing agents across North America, as well as Real Estate Success Rocks, an organization that hosts real estate conferences and a weekly podcast. Patrick is also a frequent speaker at conferences and seminars throughout the world.
In 2007, Patrick earned his life coaching credentials. He conducts seminars throughout the world on discovering one's essence and purpose in life.
Additionally, Patrick divides his time between a New York City apartment, a little stone cottage upstate, and pursuing his greatest passion in life of traveling throughout the world.
Education
- Academy for Coach Training - Certified Professional Coach (2007)
- New York University: MBA - Marketing & International Business (1983)
- Missouri State University: BS - Psychology & Mathematics (1978)
Honors
- Keller Williams’ Pinnacle Award
- Wall Street Journal Top 250
- Inman 101 Most Influential
- Featured in "The Billion Dollar Agent" by Steven Kantor
- Star Power Star
In this episode, you'll learn..
- The nature of our business
- Mindset
- Curiosity
- Creativity
- Difficult conversations
Links and resources mentioned in this episode.
-
www.PatrickLilly.com
To subscribe and rate & review visit one of the platforms below:
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Real Estate Broker, Life Coach, Speaker, and World Traveler...
Patrick Lilly has been a successful residential real estate broker in Manhattan and Brooklyn for the past 30 years. Having sold over a billion dollars of real estate and more than 1,000 homes, Patrick's team is consistently ranked as one of the Wall Street Journal's top 250 teams in the nation.
He is the Founder of Real Estate Vision, an educational and networking group of top producing agents across North America, as well as Real Estate Success Rocks, an organization that hosts real estate conferences and a weekly podcast. Patrick is also a frequent speaker at conferences and seminars throughout the world.
In 2007, Patrick earned his life coaching credentials. He conducts seminars throughout the world on discovering one's essence and purpose in life.
Additionally, Patrick divides his time between a New York City apartment, a little stone cottage upstate, and pursuing his greatest passion in life of traveling throughout the world.
Education
- Academy for Coach Training - Certified Professional Coach (2007)
- New York University: MBA - Marketing & International Business (1983)
- Missouri State University: BS - Psychology & Mathematics (1978)
Honors
- Keller Williams’ Pinnacle Award
- Wall Street Journal Top 250
- Inman 101 Most Influential
- Featured in "The Billion Dollar Agent" by Steven Kantor
- Star Power Star
In this episode, you'll learn..
- Wow prospective clients
- Preparation
- Pre-list packages
- Branding
- Getting in the right frame of mind
- Asking powerful questions
- Managing expectations
- Pricing
- Following up
Links and resources mentioned in this episode.
-
www.PatrickLilly.com
To subscribe and rate & review visit one of the platforms below:
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Seth Worby is backed with a decade of experience in the SEM and SEO fields, Seth founded Champ Internet Solutions in March 2009. A pioneering SEO strategist and web marketer, Seth’s breadth of technological and business knowledge helps drive results in terms of SEO, e-commerce, marketing and integrated solutions for Champ’s clients. Seth cares about delivering results and knows how to forge strong relationships that yield significant achievements.
Prior to founding Champ, Seth worked at Verndale, one of Boston’s largest privately owned web development firms, where he started their search engine marketing department and played a key senior strategist role. Seth also worked at Catalyst Online, a WPP & GroupM company and one of the nation’s premier SEO agencies as a Project Manager and SEO Specialist. At Catalyst, Seth managed and strategized SEO efforts for industry leaders Pfizer, Procter & Gamble, A&E TV (including biography.com and history.com) and Novartis. Before joining Catalyst, Seth worked for Shark Communications, a leading interactive marketing and advertising agency in Vermont as an SEM Analyst and Webmaster for large banks and small to mid-sized businesses.
Seth earned a Bachelor of Science in Business Administration with a focus in E-Business Management from Champlain College, which was the inspiration for the company’s name, Champ. When he’s not at the office, Seth can be found in Vermont or the Rocky Mountains snowboarding during the winter, at Gillette Stadium on a brisk fall Sunday or at Fenway cheering on the Red Sox.
In this episode, you'll learn..
-
What is SEO and how does it impact a realtor/agencies online ranking?
-
Why it's important for agents/agencies to carve out a geographic niche online? How does this affect their SEO?
-
Why should realtors incorporate local key words into their web copy/content? How does this affect their ranking?
-
What are long tail key words and how should agents/agencies use them in their web copy?
-
Should agents use links to improve their online ranking? What kinds of links could they include on their site?
-
How does creating content affect an agent's ranking? What kind of content do you recommend agents/agencies create?
-
How important are customer reviews?
Links and resources mentioned in this episode.
-
http://www.champinternet.com
To subscribe and rate & review visit one of the platforms below:
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Jack has been in the business for 10 years, and serves the Greater Philadelphia region. In 2016, he and his team of 3 sold 41 units for $12 million. Today we're discussing a different approach to lead generation, and how you can make it an enjoyable and rewarding part of your everyday life.
In this episode, you'll learn..
- Lead Generation for Life
- Jack's 'One Thing'
- Every Interaction is Lead Generation
- No dividing line between business and personal
- Business Owner Masterminds
Links and resources mentioned in this episode.
- wherephillymoves.com
To subscribe and rate & review visit one of the platforms below:
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James has a BS in Marketing/Management and a MA in International Care and Community Development. He is the Chairman Elect of Family Lines, an organization that reaches families from all walks of life by recognizing the value of an involved, engaged, loving father.
He and his wife, Maurita are members of the Medical Teams International Puget Sound Leadership Council, a global health organization that empowers communities to live full and healthy lives. James is also a Guest Lecturer at Northwest University College of Social and Behavioral Sciences speaking on Leadership and entrepreneurialism from a global context.
As an accomplished Resucceed Coach, James works with successful already achieved individuals seeking the fullness that a life with success can offer. Today we're discussing the importance of fulfilment in ones life, and how we can forget the things that are really important.
In this episode, you'll learn..
- Why did you throw away our to-do list?
- How do you know you need to resucceed?
- Why are high achievers so unhappy?
- Science of sleep
- Why it is important to ask great questions
- How to transform your yearly business plan
- Telling others what you want (and knowing it)
Links and resources mentioned in this episode.
To subscribe and rate & review visit one of the platforms below:
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Sean Horrigan is the principal of PR Guy, a Boston based consultancy that helps small to mid-size businesses grow and flourish through powerful PR and strategic social media campaigns. Today we're talking about doing your own PR, and the value of connecting with journalists for maximum exposure.
In this episode, you'll learn..
-
How to create a customized media list
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Start with 15-20 bloggers, journalists
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Follow them on social, read their posts/columns
-
Create a relationship
-
Become a resource
-
Why press releases no longer work?
-
What is a pitch and how to craft your pitch to the press?
-
Editorial Calendars: How agents can use editorial calendars to generate press
-
What is an editorial calendar?
-
Where to find editorial calendars?
-
Photos are important!
-
Does your property have a story/history?
-
What makes it unique?
Links and resources mentioned in this episode.
To subscribe and rate & review visit one of the platforms below:
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Chris Drayer is CoFounder of Revaluate, the data company that leverages predictive analytics to determine who’s most likely to move. Revaluate has been recognized by Stephan Swanepoel as a 2017 Top 20 Trendsetter and is a 2017 Inman Innovator award finalist.
Chris has been in Real Estate Tech since the dawn of Twitter. Previously, Chris launched RealSatisfied in the US and helped grow FloorPlanOnline’s Virtual Tour business. Today we're talking about predictive analytics, and how it can identify potential clients early, based on living or career changes and situations.
In this episode, you'll learn..
- What are predictive analytics
- Why they are important to your business
- Components - life event triggers
- Sources for triggers
- Sphere vs. online leads
- Costs
Links and resources mentioned in this episode.
To subscribe and rate & review visit one of the platforms below:
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Roger Hall is a business psychologist. He has been doing executive coaching and leadership development with business leaders throughout North America since 1998. Today we're talking about how to understand and react to clients' behaviour appropriately, to break through confrontation and fear for a positive outcome.
In this episode, you'll learn..
- Part Realtor, part psychologist
- 5 Negative Emotions
- Default Emotions
- Honey Talk
- Worry - A specific type of fear
- Flooding in men
- Four Horsemen of the Apocolypse
Links and resources mentioned in this episode.
To subscribe and rate & review visit one of the platforms below:
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Roger Hall is a business psychologist. He has been doing executive coaching and leadership development with business leaders throughout North America since 1998. Today we're discussing information overload, and how our modern environment can lead to mental burnout.
In this episode, you'll learn..
- Daily Decisional Load
- The Lie of Multitasking
- Technology delivers information faster than we can consume it
- Ever Increasing Sense of Urgency
- Because we can, we think we should
- Too many choices — leads to decision paralysis
- Solutions:
- Use Less Information
- Schedule Time Away from Information
- Sift and Trash
- Set Limits
- Respond on your own time
- Use technologies that work for you
Links and resources mentioned in this episode.
To subscribe and rate & review visit one of the platforms below:
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Jere has been in the business 14 years, currently operating in Brookhaven and Buckhead of Atlanta, GA. In 2016 she was named as one of the top 3 agents company wide for Atlanta Fine Homes, Sotheby's international realty, selling 30 units for $25 million. She has been consistently in the top 5 company wide over the years, and has only just formed a team as of 2017. Today we're discussing delivering value, and how it's important to give a little before getting something in return.
In this episode, you'll learn..
- What does it mean to 'Deliver Value'
- Deliver first, then ask for business
- How to do so through phone, mailings, emails & social media
Links and resources mentioned in this episode.
- www.jeremetcalf.com
- @jeremetcalf
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