There are too many unknowns and variables in today’s business problems. Creative thinking is the tool that clears the path to engagement, power, and success. New angles, solutions and ideas are needed to stay in front of modern uncertainty.
The creativity you need is exclusive to your business and more importantly, your audience. You are fighting for their attention in a saturated, constant, competitive landscape. The energy you are giving is not returning results as you believe it should. You’re burning out because you aren’t able to focus on the things that satisfy your desire for being in business in the first place.
Alison Sprayson is the Creative Director or 'Bright Ideas', who provide specialized marketing solutions for businesses and individuals.
In today's episode, we discuss how to market yourself based on your unique qualities, and identifying clearly who it is your want to focus on.